Battlefield Heroes is EA’s first title that is offered completely for free, and features a built-in matchmaking system to ensure that players of equal skill are paired together for fair play. Developed by DICE in Stockholm, Battlefield Heroes is leading EA’s new web-focused free to download, free to play business model which generates revenue through advertising and micro-transactions. With zero barriers to entry, now anyone can be a hero on the battlefield!

Battlefield Heroes is a brand new game from the team behind Battlefield 1942 and Battlefield 2. It’s fun cartoon-style graphics and gameplay caters to players of all skill levels. It is easy to pick up and play but with robust character customization and a deep online meta-game, gamers can spend hours building up their characters and conquering the world.

Coastal Clash brings you fast-paced action in an infantry-focused map. Control over the windmill is the key to victory.

Key Features :

• Friends: Add your friends so you can always see when they’re on-line. From your friends list, you’ll be one click away from directly joining them.
• Leaderboards: They’re back! See how you stack up with thousands of other players and fight your way to the top. There’s a whole range of different stats you can look up and compare.
• Groups: Create and join your very own Group, complete with avatar and group banner! Each group also has its very own, unique leaderboard, so you can compete with just your friends.
• Player and Hero search: Find (or stalk) your frenemies with our new search features. Find out what Missions someone is currently on, what Abilities they’re using and loads more.
• Permanent items: ALL appearance items and emotes that can be bought with Battlefunds are now available permanently! Don’t want to “rent” an item? You don’t have to anymore.
• Code redemption: Be on the lookout for special, promotional codes which you can redeem on the Heroes site for Battlefunds or very cool, exclusive items.
• Improved Store: Now easier to use: the BFH Store will show every item once, and by hovering over or clicking on it you’ll be able to see all the different price options, as well as durations that are available for that item.
• Punk, Busted!: Yes, PunkBuster is here! Cheaters and hackers beware!
• Reporting players: Find a misbehaving player by Hero(in-game) name or by their player(web display) name and report them!

Battlefield Heroes will be released for the PC as a free download in 2009.