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EA SPORTS has innovated a new, physical brand of hockey that includes first-person fighting in NHL 10 to match the toughness and emotional intensity real-world NHL players endure in pursuit of a Stanley Cup Championship.

The franchise that has won 19 sports game of the year awards over the past two years begins a new era with gameplay innovations that deliver a new standard of toughness, the emotion of playoff hockey on the ice and in the arena, and over 200 gameplay refinements that replicate the skill and finesse that every fan sees throughout the NHL playoffs.

A new first-person fighting engine enables players to trade punches with an NHL tough guy. Feel what it’s like to be on the ice in the skates of an NHL player to throw and dodge punches. Grab and tug an opponent’s jersey to land a punch that ignites the fans and sparks your team to victory. Challenge a skill player and an opposing team tough guy will step in to settle the score.

On ice toughness and intimidation is taken to a new level in NHL 10 where winning one-on-one battles for possession of the puck along the boards becomes a test of will and skill. Utilizing an all-new board physics engine, players can use their body to shield the puck on the boards and then kick-pass it to teammates. Bigger, stronger players pin opponents to the boards while fanatical fans bang on the glass, just like real life. Fore-check defenders, pressure the puck and finish checks to intimidate your opponent into mistakes. Players fatigue, bobble passes, and avoid collisions under threat of constant physical pressure. Inspire teammates, ignite the fans and change the momentum of a game by instigating scrums, drawing penalties, and mixing it up — all after the referee blows the whistle!

20-year-old scoring phenom Patrick Kane of the Chicago Blackhawks will be the new face of NHL 10, the youngest player ever chosen for the cover of the NHL franchise.

Having emerged as one of the most skilled players in the NHL in just two seasons, Kane won the Calder Trophy as Rookie of the Year in 2008 and this year led the Blackhawks to the Western Conference Finals. He has scored more than 20 goals and registered more than 70 points in each of his first two seasons.

"It's exciting to be on the cover of my favorite videogame after playing just my second year as a professional," said Kane. "When you look back at some of the great players who have had this opportunity, it's an honor to be a part of the EA SPORTS family and contribute to a game I've been playing for more than 10 years."

EA SPORTS also announced that it has signed Canadian junior hockey scoring sensation John Tavares, expected to be the top pick in the 2009 NHL Entry Draft, to promote the release of NHL 10. Tavares will join Kane, the first overall draft pick in the 2007 NHL Entry Draft, as spokespersons for NHL 10.

"It's exciting for me to team up with Patrick to promote EA SPORTS and get the chance to play NHL 10 before it's in stores," said Tavares. "Now I'm looking forward to the draft and finding out which team will select me."

"At EA SPORTS we believe in identifying the most talented up-and-coming athletes in the world to help us develop the most authentic sports games," said Jordan Edelstein, Vice-President of Marketing for EA SPORTS. "We believe Kane is one of the next great American hockey stars and Tavares will have an immediate impact in the league."

Washington Capitals center Nicklas Backstrom was earlier named a cover athlete on NHL 10 packaging in Sweden. Additional regional cover athletes for Finland, Denmark and Switzerland will be named at a later date. NHL 10 will be in retail stores across Europe on September 18.

A native of Buffalo, NY, Kane is just the second American-born player to be featured on the cover of the top-selling* EA SPORTS hockey videogame franchise. New York Rangers goaltender John Vanbiesbrouck was the first when he was featured on the cover of NHL 97.

NHL 10 features more than 200 gameplay refinements that replicate the skill and finesse of hockey and deliver the most responsive and authentic action ever for the series. Players can one-time loose pucks, score from their knees, knock pucks out of the air and lift a leg to fake a shot on goal. A new 360° precision passing mechanic delivers control over the speed and direction of passes so players can bank passes off the boards or play the puck into space for teammates to skate on to it. Plus, all-new interactive crowds bring the emotion of playoff hockey to life with towel-waving fans, glass bangers and crowds that react to the action on the ice.

Prove you are tough enough to quiet the crowd, silence the opposition and survive a playoff run to lift the Stanley Cup in NHL 10.

NHL 10, developed by EA Canada, will be available in stores this Autumn for the PS3 and Xbox 360.

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