The Sims 3 features a brand new engine that allows you to immerse your unique Sims in an open living neighborhood where they can roam and explore all new surroundings including the beach, mountains and town center. The neighborhood is alive and constantly evolving so what happens to a Sim on one side of the neighborhood could impact your Sims on the other side of town! If your Sims are in the right place at the right time, who knows what might happen? And now for the first time, your Sims have distinctive personalities thanks to a range of all-new personality traits. You have the option to select from dozens of personality traits such as brave, artistic, kleptomaniac, clumsy, paranoid and romantic. Combine up to five traits to create an endless number of truly diverse individuals.

The all-new Create-a-Sim allows you to completely customize your Sims' appearances making every Sim unique. The feature is easy-to-use and more powerful than ever, letting you fine-tune every aspect of your Sims face, customize their hair color, select the exact shade of their skin tone and determine much more to make lifelike Sims. It's never been easier to make Sims that are thin, full-figured or muscular and everything in between! In true The Sims fashion, you can customize everything. The Sims 3 allows for infinite possibilities to design the interior and exterior of your Sims surroundings.

Additionally, you can enjoy the challenge of short-term and long-term goals and then reap the rewards! Based on personality traits, skills and career choices, your Sims have short and long term Wishes that provide constant fun challenges, things to do and achieve. You have the ultimate freedom to choose whether to fulfill their destiny, giving them lifetime happiness and rewards or not! Will your Sim skyrocket from latrine cleaner to an astronaut, go from being a rabid fan to a sports legend or will you choose an alternate destiny? In The Sims 3, life is what you make it!

In addition to the town included in the game, a second town, Riverview will be available for download from The Sims 3 official website, which will also allow players to create and share their own movies, manage their online content and purchase additional in-game content.

The Sims 3 stormed retail shelves starting June 2nd and sold thru more than 1.4 million units within the first week making it the best-selling PC launch in EA’s history. Fan intensity is evidenced through the more than 7 million downloads of player created content including: Sims, houses, stories and more. The Sims 3, also available for download from the Apple App Store for iPhone and iPod touch, shot up to #1 paid app position on launch day and has maintained that spot since launch.

“With more than a dozen press awards, strong reviewer scores and positive feedback from The Sims community, we are thrilled with the success of The Sims 3 launch and the early sales indicate that we have another hit on our hands,” said Rod Humble, Head of the EA Play Label. “The volume of items created with The Sims 3 and downloaded online is a testament to how passionate The Sims players are. It’s their world now, we can’t wait to see everything players create and share.”

“The Sims 3 for the iPhone and iPod touch soared to the number one Top Paid App position in the U.S. Apple App Store in just 18 hours of its launch and reached the number one Top Paid App position in 37 countries worldwide within two days of launch, making it EA Mobile's 3rd game launched at $9.99 to reach the number one Top Paid App position,” said Adam Sussman, VP Worldwide Publishing for EA Mobile™. “The game's sales success along with its strong critical acclaim demonstrates that The Sims 3 mobile experience is a worldwide hit with our customers.”

Features :

• Create any Sims you can imagine! Design your ultimate Sim by choosing up to five traits and numerous body characteristics in the Create-a-Sim feature. Customize your Sims body type, facial features, hair styles, and more. Create an evil, handsome, ripped kleptomaniac that wreaks havoc on those around.
• Control your Sims’ destinies. From a rock star or world leader to an expert thief, you choose whether or not to pursue the Lifetime Wish of your Sim. Choose whether to fulfill their destiny, giving them a lifetime of happiness and rewards—or not and be devious!
• Customize everything! You are the designer! From clothing to houses, customize patterns, colors, or create any house you can imagine. Customize any aspect of your Sims' style…even down to the style and color of their shoes!
• Be the Director of your Sims’ movies! Never before have you been able to make your own movie with a cast, a set, soundtrack, a story and editing without leaving the game. Make a movie with the Create-a-Movie tool and share it with the world!
• Connect, Share and Shop! Register with The Sims 3 online community and receive a second town, as well as 1,000 SimPoints to be used at The Sims 3 Store. Show off your creations from Sims to houses. Download exclusive content and hear the latest news of The Sims 3 world first.

The Sims 3 Collector’s Edition, available at select retailers for $69.99, will include the full game along with an additional collectable 2GB The Sims Plumbob™ USB drive, tips and hints guide and a bonus in-game European-styled sports car unavailable elsewhere.

The Sims 3 is currently available for purchase at retail and online through digital distribution for $49.99.