The newest addition to Outspark’s Virtual Playground, Project Powder is an immersive snowboarding adventure for gamers of all experience levels. Featuring intense multiplayer action, gnarly tricks and hundreds of ways to customize your experience, Project Powder promises plenty of fun for gamers interested in racing their friends for five minutes or several hours.
“Our online games and relevant user base provide great engagement channels for the right celebrities & brands. We’re excited about working with Rocawear, one the leading and hippest brands out there. Partnerships like these deliver the types of experiences and unique content we continuously seek to offer our community,” said Wilson Kriegel, Outspark Vice President of Business Development.
The Rocawear virtual items, based on current and prospective physical Rocawear products, are now available from the Project Powder Pro Shop, accessible at the OutSpark store and within the Project Powder game.
The partnership was made possible by Virtual Greats, which connects celebrities, artists, intellectual property owners and brands with a new generation of fans, unlocking value through digital representations of real-world content in online communities. The deal marks the first time merchandise from Virtual Greats will be available in massively multiplayer online games. Rocawear will also be the first apparel brand to license its intellectual property for distribution in online communities via Virtual Greats, building on Virtual Great’s existing strength in celebrity, entertainment, and sports IP.
“With a line of trendsetting products ranging from children’s clothing to loungewear to sunglasses, Rocawear is the kind of lifestyle brand that is ideally poised to capitalize on the desire of online consumers to express themselves with fashion,” said Dan Jansen, CEO, Virtual Greats.
Key Features:
- 33 monster courses(10 available exclusively for open beta)
- 3 challenging game modes
- Intense multiplayer action with up to 7 opponents
- Premium gear including new snowboards, clothing and accessories for your character
- Dozens of unlockable tricks