2K Sports congratulates cover athlete and spokesman of NBA 2K10, Kobe Bryant of the Los Angeles Lakers, on his fourth career NBA championship after recently defeating the Orlando Magic in the 2009 NBA Finals. Bryant, who averaged over 32 points, five rebounds, and seven assists during the series, was named NBA Finals MVP and this fall will lend his championship pedigree to NBA 2K10.

NBA 2K10: Anniversary Edition will come packaged in a specially designed 2K Sports locker configured for game storage, and include exclusive items featuring 2009 NBA Finals MVP, Kobe Bryant of the Los Angeles Lakers, along with a special commemorative video looking back on 10 years of the NBA 2K franchise and its past cover athletes.

As part of a limited edition offering of only 30,000 copies, each NBA 2K10: Anniversary Edition will be individually numbered for authenticity. Fans can now preorder their copy online and at local retail outlets across the country. Ten lucky fans will have the rare opportunity to find an autographed Kobe Bryant fine-art print, designed by Shepard Fairey's Studio Number One, which will be hidden and randomly packaged among the different lockers. Gamers with Xbox LIVE® online entertainment network and PlayStation®Network membership will also be able to enjoy special privileges for NBA 2K10: Anniversary Edition, including exclusive access to an online lobby - the Gold Room - where celebrities and other VIP members will go to play, and only players with the Anniversary Edition will be allowed to enter.

NBA 2K10: Anniversary Edition will include:

• NBA 2K10 video game
• 2K Sports' NBA 2K10 game locker
• 3" Figurine of Kobe Bryant by McFarlane Toys
• 16" x 36" Kobe Bryant poster
• Commemorative NBA 2K 10th anniversary DVD
• Access to the Gold Room, the NBA 2K10 VIP online lobby (accessible only with Xbox Live and PlayStation Network membership)

"NBA 2K is the premier basketball video game franchise for serious players, deeply rooted in rich and pure authenticity that real hoop heads get, which is why we've been the favorite NBA simulation for so long," said Greg Thomas, senior vice president of sports development for 2K. "We've always been very proud of how we engage our fans on a community level, and NBA 2K10: Anniversary Edition is our way of giving back to all those that have supported us along the way."

In celebration of Bryant's fourth career NBA championship, the result of the fan voting contest to select the official NBA 2K10 box cover is being revealed. Fans had the opportunity to select from four different NBA 2K10 box covers, and the winning selection is the image of a passionate Bryant emphatically popping his Los Angeles Lakers jersey. Other box covers included a classic image of Bryant driving the lane and another of Kobe hanging in the air grasping a basketball.