APB is a new breed of online game. Set in a persistent living, breathing open-world urban environment where fame and fortune awaits all players. Some players will achieve this by feeding on the city, its people and its businesses…the Criminals. Some will live by a higher code and instead feed on the criminals and their organizations…the Enforcers. This dynamic where players become the core content for other players is one of the many unique features of APB. Its deep, rich customization system provides players with the ability to completely personalize their identity. Looks, clothing, vehicles and even music, all to astonishing detail and quality.

Where will you stand in the battle for control? Discover unforgettable weapons, experience incredible customization and try to survive a frenzied battle for control of the streets.

Product Features:

• APB brings the world to life in an unprecedented way. From characters to clothes to cars to the environment, APB has the best and most complete customization system ever seen in gaming. Every crew can have a unique, custom look from hair and clothing down to the way they walk, talk and the music they play.
• APB lives and breathes dramatic chases, shoot-outs, busts, escapes and arrests. All of the action is a direct result of Criminals vs. Enforcement gameplay. It is always fresh and unscripted as players face off solely against other players, providing for the most intense and original action.
• Both Criminals and Enforcement will continuously attempt to capture key areas of the city and expand their spheres of influence. By capturing turf players will have access to the best items and equipment, while persistently displaying their owner’s status and symbols.

All Points Bulletin (APB) is scheduled to come to PC in North America and Europe March 2010.