Style Savvy combines creativity and fashion with a collection of trendy clothes, chic accessories and stylish shoes. As the owner of a clothing boutique, you must purchase inventory, monitor the store’s funds and try to please a constant stream of customers who look to you for the best fashions.

Style Savvy invites players of any age to express their individual sense of style by managing a virtual clothing boutique. Choosing from more than 10,000 items in a wide variety of styles, designer labels and price points, players can create distinctive looks to satisfy customers with various tastes and budget constraints. Using the simple controls of the hand-held Nintendo DS or Nintendo DSi systems, players can enjoy Style Savvy anytime, anywhere.

Style Savvy will have access to some hot new designs this year, thanks to an expanded partnership between Nintendo and entertainment icon Beyoncé. Style Savvy players with broadband Internet access will soon be able to download five designs from the real-life Deréon clothing line co-created by Beyoncé and her mother, designer Tina Knowles. As managers of their own virtual boutiques, players can incorporate these chic Deréon fashions as they create one-of-a-kind looks for their in-game clientele.

“Style Savvy is all about creativity and fashion, both of which are really important to me,” says Beyoncé. “I love that I get to become a stylist and take over my own boutique, and it’s so much fun to see some of my Deréon designs added to the mix.”

The burgeoning partnership between Nintendo and Beyoncé began in 2009 with an ad campaign for Rhythm Heaven, a music-themed game for Nintendo DS and Nintendo DSi. Known for her innovative sense of style, the talented musician and actress is an apt spokeswoman for the imaginative, fashion-forward fun of Style Savvy. Fans will get a unique glimpse into this relationship with the launch of two new Style Savvy TV spots starring Beyoncé, both scheduled to begin airing on Nickelodeon the week prior to this year’s Nickelodeon Kids’ Choice Awards and during the event itself.

Key Features:

• You can stock your store with items from 16 different in-game designer labels, each with its own distinct style and price point. Style Savvy includes more than 10,000 items and a range of customers with a variety of styles and personalities.
• Every day customers who walk through the door of your shop tell you their shopping budget and the kind of clothing they want. If you make them look good, they’ll be back – or they might even stick around and spend more.
• Once you build up some cash, then it’s time for you to go shopping to stock your store. You can expand your inventory or start getting ready for seasonal changes, which are timed to the calendar of the Nintendo DS or Nintendo DSi™ system.
• You can make a local wireless connection with up to three of your friends to host a fashion runway contest to see who has the best eye for fashion.
• If two players have Style Savvy game cards, they can connect their Nintendo DS or Nintendo DSi systems locally to visit each other’s stores. Players who have broadband wireless Internet access can connect to Nintendo® Wi-Fi Connection and walk around other players’ stores and browse their best wares. Players can find their favorite coordinates, download them and wear them.
• You can customize the look of your character with different head shapes, eyes and lips. Or you can modify your look by changing your hair color, getting a new hair style or adding makeup.