Kinect for Xbox 360 tracks full body movement with true 1:1 motion that will register exercises never before possible and create seamless workout experiences, without ever having to use a controller. Users will have complete freedom of motion for a deeper, more effective workout, similar to the experience of the EA Sports Active 2 Total Body Tracking system on the PS3 and Wii that uses wireless motion sensors in leg and arm straps. Unique to Kinect for Xbox 360, users will have the ability to navigate workouts with voice and gesture recognition, which allows for a seamless, fluid workout experience. Included in the packaging is the innovative EA Sports Active heart rate monitor that provides constant on-screen monitoring, allowing users to capture intensity and optimize performance over time. Additionally, along with the PlayStation 3, users will also have the ability to download new workouts and exercises to their Xbox 360 console through Xbox LIVE® online entertainment network to keep their workouts fresh and maintain motivation.

EA Sports Active is currently the number one rated interactive fitness program for the Wii on the market (according to Metacritic.com) and recently proven to be an effective workout as measured against the American College for Sports Medicine (ACSM) guidelines. EA Sports Active focuses on improving muscular strength, endurance and flexibility, as well as improving cardio, which can help achieve fitness goals including building muscle, increase energy levels and weight loss. EA Sports Active 2 products will offer the same, high-quality exercise experience with over 70 new exercises and fitness activities including exercises not possible before the Total Body Tracking wireless control system. EA Sports Active 2 provides total body conditioning using progressive exercise in new programs. A 9-week program provides a fitness roadmap to help keep users motivated and on track of their fitness goals. Additional mini-programs will also be available to add on, keeping workouts fresh and inspiring. The EA Sports Active built-in personal trainer will walk users through their workout and provide continued encouragement with feedback to ensure an optimal workout experience.

Williams will act as the franchise spokesperson and will join the EA SPORTS Active family along with David Beckham, who was recently named brand ambassador in Europe and Australia. EA SPORTS Active 2 focuses on improving muscular strength, endurance and flexibility, while providing an intense cardio workout; it will combine a heart rate monitor and wireless motion tracking data to deliver a fitness experience that achieves authentic, measurable results.

"Venus is one of the most recognizable, popular and accomplished tennis players in the world; her success can be attributed to both her talent as well as her dedication to fitness," says Jon Slavet, EA SPORTS Active Vice President, Product Strategy. "Her commitment to healthy living and ability to inspire others makes her a natural fit for EA SPORTS Active 2."

On the court Williams has achieved great success since she turned pro at the age of 14 with 41 career titles, including seven Grand Slam Titles as well as three Olympic Gold medals. In July 2008 Venus won her fifth Wimbledon singles title and joins Martina Navratilova and Steffi Graf as the only ladies in the Open-era to have won five or more Championships. She is currently ranked third in the world.

"What I love about EA SPORTS Active is that it offers a variety of workouts that are both challenging and fun, which is important to keep me motivated," says Venus Williams. "I'm excited to be working with EA SPORTS to show others that you can be active and reach your fitness goals while having fun at the same time."