WWE SmackDown vs. Raw 2011 will empower players more than ever to define their gameplay experiences in a dynamic and ever-changing WWE. In WWE Universe Mode, a new addition to the franchise, gameplay scenarios will change based on player decisions, allowing for new rivalries, alliances, championship matches and more spontaneous WWE action in and out of the ring. Additionally, the popular, story-driven Road to WrestleManiamode will return with significant updates and new storylines, including the ability to freely roam through locker room areas, select opponents, break into impromptu matches and fulfill destinies based on player choices.

A hallmark of the franchise, WWE SmackDown vs. Raw 2011 will deliver its largest offering to date of best-in-class creation and customization features. Players will have more creative tools than ever to customize their created Superstars, finishing moves, story designs, paint tool creations and more. Searching and sharing content will be greatly simplified through improvements to the highly regarded WWE Community Creations feature, which generated nearly 10 million downloads in its franchise debut.

WWE SmackDown vs. Raw 2011 will also boast one of the largest rosters in franchise history with more than 70 of today’s prominent WWE Superstars and WWE Divas. Each in-game model will feature new skin textures and movement technology, delivering the most authentic looking and moving WWE Superstars and WWE Divas ever seen in a WWE videogame. In addition, players will round out their virtual WWE experience with more than 100 match types, including Tables, Ladders & Chairs (TLC), Hell in a Cell and Money in the Bank, as well as an extensive number of new playable arenas. A brand new physics system will ensure all matches and object interactions look and feel unique, dynamic and unpredictable to capture the full essence and authenticity of WWE.

Fan Axxess will enable WWE SmackDown vs. Raw 2011 owners to obtain select downloadable content released throughout the life of the videogame for a one-time anticipated purchase cost of 800 Microsoft Points on Xbox Live or $9.99 on PlayStation Network. The downloadable content will include a number of playable WWE Legends, WWE Superstars and WWE Divas, alternate ring gear, playable arenas, a WWE Superstar Attribute Customizer, instant access to all unlockable content and an in-game badge to recognize the videogame’s biggest supporters.

“The Fan Axxess program for WWE SmackDown vs. Raw 2011 offers consumers a very attractive value proposition to significantly enhance the virtual WWE experience,” said Danny Bilson, Executive Vice President, Core Games, THQ. “We have some of the most passionate fans in the industry, and we are pleased to offer them an opportunity to access premium gameplay content, customization features and recognition for their loyalty for one price point.”

The first downloadable content package for Fan Axxess, currently scheduled for release this holiday season, will include WWE Legends British Bulldog and Lex Luger; WWE Superstars Wade Barrett, David Otunga and Justin Gabriel; WWE Diva Layla; alternate ring gear for WWE Superstars Shawn Michaels and Shad; and a playable WWE NXT arena. The downloadable content package will be included as part of the Fan Axxess program, as well as sold separately for the anticipated cost of 560 Microsoft Points on Xbox LIVE or $6.99 on PlayStation Network.

The second downloadable content package for Fan Axxess, currently scheduled for release in early 2011, will include alternate ring gear for WWE Superstars John Cena®, Undertaker® and CM Punk®, as well as a playable WCW arena. The downloadable content package will be included as part of the Fan Axxess program, as well as sold separately for the anticipated cost of 240 Microsoft Points on Xbox LIVE or $2.99 on PlayStation Network.

The WWE Superstar Attribute Customizer will enable players to determine the overall rankings and attribute levels of every WWE Legend, WWE Superstar and WWE Diva in WWE SmackDown vs. Raw 2011. While the videogame will ship to retail outlets with pre-established in-game Superstar ratings, this feature will give players even greater customization freedom to define their own personalized visions of WWE. The WWE Superstar Attribute Customizer will be included as part of the Fan Axxess program, as well as sold separately for the anticipated cost of 80 Microsoft Points on Xbox LIVE or $0.99 on PlayStation Network.

Players will also be able to quickly access more than 60 unlockable items in WWE SmackDown vs. Raw 2011, including playable WWE Legends, WWE Superstars and WWE Divas, alternate ring gear, playable arenas, WWE Championships and more. Instant access to all unlockable content will be included as part of the Fan Axxess program, as well as sold separately for the anticipated cost of 80 Microsoft Points on Xbox LIVE or $0.99 on PlayStation Network.