The storied football franchise ushers in a new era with advancements that bring the NFL fan everything they see on Sundays, minus the grass stains.

On-field authenticity and emotion is taken to another level in Madden NFL 10. With more control over the outcome of the play than ever before, players can drag defenders towards the first down marker, fight for a fumble at the bottom of the pile, and avoid the rush by stepping up into the pocket. Utilizing an all-new animation technology, Madden NFL 10 ensures that the Fight For Every Yard doesn’t end until the whistle blows.

Take the challenge to create the definitive NFL team, by collecting virtual cards that include everything from NFL superstars, head coaches, stadiums and much more.Perfect for card collectors and fantasy football gurus, Madden Ultimate Team provides a unique football experience, giving you total control over building a single team in the quest to be crowned the ultimate Madden team. 

Who Dat! The New Orleans Saints pull the upset and march to a victory over the Indianapolis Colts with a score of 35-31 at Super Bowl XLIV, according to the official Electronic Arts simulation run by Madden NFL 10 on Xbox 360. The first three quarters display the offensive fireworks that both teams have become known for, with the Colts leading 24-21. A nail biting fourth quarter begins with a big play, courtesy of the Saints' special teams, when Reggie Bush returns a punt for a 42-yard touchdown. However, with minutes left in the game the duo of Joseph Addai and Peyton Manning put the Colts back on top with a go-ahead touchdown pass. With the game hanging in the balance, Drew Brees hits David Thomas for an 11-yard touchdown and the game winning score. Drew Brees takes home MVP honors as the Saints earn their first Super Bowl Championship title in the franchise's 46 year history.

Utilizing each team's current roster and the latest player statistics, Madden NFL 10 was able to accurately predict the outcome of both the NFC and AFC Championship games within a margin of three points for each game. EA SPORTS utilized this same simulation formula to predict the outcome of Super Bowl XLIII (Pittsburgh Steelers vs. Arizona Cardinals) with unprecedented accuracy - down to the final score and individual player statistics. EA SPORTS has correctly predicted the Super Bowl winner for five out of the last six years, since the official Madden NFL Super Bowl simulation began in 2004.

Super Bowl XLIV kicks off Sunday, February 7 in South Florida, and as a part of the Super Bowl week festivities, Xbox 360 and EA SPORTS will give Madden fans at home a rare opportunity to participate in the electrifying action. On Thursday, February 4 Cincinnati Bengals' Chad Ochocinco, self- proclaimed King of Madden (gamertag: Ochocinco MBGwF) will face off against fans on Madden NFL 10 as part of the latest Xbox LIVE online entertainment network Game with Fame session. Be sure to keep an eye out for the session on Xbox LIVE at 6:00 p.m. EST (3:00 p.m. PST) for your chance to battle one of the biggest personalities in football to earn ultimate Madden NFL 10 bragging rights.

Following the Game with Fame matchup, Xbox 360 and EA SPORTS will host the 16th annual Madden Bowl, the only official Madden tournament featuring some of the NFL's brightest stars. Chad Ochocinco (Cincinnati Bengals), Chris Johnson (Tennessee Titans), Maurice Jones-Drew (Jacksonville Jaguars), Jared Allen (Minnesota Vikings), Andre Johnson (Houston Texans), Patrick Willis (San Francisco 49ers), Miles Austin (Dallas Cowboys) and more who will go head-to-head in Madden NFL 10 on Xbox 360 in an eight-player, single elimination tournament. Who will walk away with the coveted EA SPORTS Madden Bowl Cup? Stay tuned to Xbox LIVE for exclusive coverage from the event.