The game drops players into heart-pumping, electrified racing action with 20 cars on a track all targeting the finish line and battling each other as they trade paint and collect intense power-ups, including the ability to blast other cars out of the way with huge bursts of energy, boost their speed, and more.

While controlling photo realistic cars, gamers can use offensive and defensive attacks as they battle for the lead and careen through real-world track locations ranging from L.A. and San Francisco to the streets of Hackney, UK and the treacherous roads of Barcelona, Spain.

Unique to Blur, players will now be able to customize the text message from within the game as they share a plethora of game details.  Players can choose to Tweet about race victories, how many fans they’ve just earned, cars they’ve unlocked, leaderboard ranks, send challenges to friends and much more.  Basically, if you see it in game and want to tell someone about it, we’ve got a Tweet for that.

Activision and Bizarre Creations are announcing that the Blur multiplayer beta program has been a success and would like to thank all those who have been playing and providing feedback by extending the experience and increasing the current multiplayer rank cap from 10 to 15 on Thursday, March 25, 2010.  With this increase, players will now have the ability to unlock new cars, additional mods and a new challenge pack.

Additional Cars Unlocked:

• Corvette ZR1 (Class B)
• Koenigsegg CCX-R (Class A)

Additional Mods Unlocked:

• Iron Fist (Increases damage of a Power-up hit)
• Last Gasp (Player fires a Barge when Wrecked)

Additional Challenges Unlocked:

• Demolition Challenge Pack (16 new challenges)

For more information on how you can get a Blur MP Beta Code and gain access to Ultimate Powered-Up Racing Experience, visit: the official website.

Beyond the action-packed racing filled with fast curves, sneaky alternate routes, hair-raising jumps and fully realized damage models that provide for spectacular crashes, Blur's narrative is presented through Bizarre's innovative new community-based interface, reaching far beyond the game itself. This unique story-driving social network evolves dynamically as players compete in different races, make new friends, rivals and fans, and connect with other racers both in-game and in real life.

Looking beyond Blur's single player story, gamers can engage in competitive and team-based multiplayer races with up to 20 players online, or on a single console via 4-player split-screen. Bizarre is especially excited to introduce Blur's original social gaming experience - Custom Groups, where anyone can create unique multiplayer modes based on their favorite ways to play the game. These new modes are immediately shared through Blur's social network, expanding the game in ways that are only limited by the gaming community's creativity.