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APB takes the universal theme of Criminals and Enforcers and brings it to a persistent, open-world, online multiplayer setting in the modern, crime-ridden fictional city of San Paro. Some players will achieve notoriety by feeding on the city, its people and its businesses…the Criminals. Some will live by a higher code and instead feed on the criminals and their organizations…the Enforcers. This dynamic where players become the core content for other players is one of the many unique features of APB. This dynamic where players become the core content for other players is one of the many unique features of APB. Its deep, rich customization system provides players with the ability to completely personalize their identity. Looks, clothing, vehicles and even music, all to astonishing detail and quality.

Where will you stand in the battle for control? Discover unforgettable weapons, experience incredible customization and try to survive a frenzied battle for control of the streets.

David Jones, Creative Director of Realtime Worlds said: “We’re delighted to finally be announcing the release date for APB, and we’re looking forward to welcoming players on to the mean streets of San Paro. Gamers will soon get to experience a world of unparalleled customization, conflict and celebrity – whether they choose to be a Criminal or an Enforcer.”

APB, introduces a unique payment model defined by three core concepts: value, flexibility and no commitments. Players pay precisely for time spent in the game’s action districts.

Gamers can purchase a retail version of APB either in-store or via digital download at standard retail price of SRP £34.99. The game includes 50 hours of action gameplay out of the box plus unlimited time in APB’s social districts customizing, socializing and trading in the marketplace. Once the 50-hours are up, players have flexibility: top up their game time from as little as SRP £5.59 for an additional 20 hours, or opt to purchase a 30-day unlimited package for only SRP £7.99 with discounts available for 90 and 180 days. In addition to this flexible payment model, players can also earn game time by actually playing the game. APB provides avenues for accomplished gamers or creators to earn rewards for their creativity and subsidize their ongoing costs with their in-game efforts.

David Jones added: “We wanted to provide a simple and flexible way for occasional and core players alike to pay for their play without being financially tethered to the game. The model also provides an opportunity for customers to subsidize their costs by leveraging their talent or market savvy in the ‘points’ Marketplace. Highly talented players could potentially even play for free in this way”.

Pre-order incentives include early access ‘APB VIP’ game time, access to the ‘Key to the City’ demo, exclusive in-game Asylum Upgraded Criminal Car and Enforcer upgraded Patrol Car, C.S.A Enforcer and Asylum Criminal clothing, ‘Chicken’ and ‘Strike-a-pose’ exclusive Emotes.

David DeMartini, Senior Vice-President and General Manager, EA Partners, added: “It’s an honor to be working with Realtime Worlds to bring an exciting and original new IP to PC gamers. We’re confident that the action and customization in the game will prove to be a huge hit.”

Key Features:

• APB brings the world to life in an unprecedented way. From characters to clothes to cars to the environment, APB has the best and most complete customization system ever seen in gaming. Every crew can have a unique, custom look from hair and clothing down to the way they walk, talk and the music they play.
• APB lives and breathes dramatic chases, shoot-outs, busts, escapes and arrests. All of the action is a direct result of Criminals vs. Enforcement gameplay. It is always fresh and unscripted as players face off solely against other players, providing for the most intense and original action.
• Both Criminals and Enforcement will continuously attempt to capture key areas of the city and expand their spheres of influence. By capturing turf players will have access to the best items and equipment, while persistently displaying their owner’s status and symbols.