Need For Speed World is a multi-player PC game that offers numerous race tracks and game modes where players are able to form teams to take on the competition and the police. Players can collect and customize racing characters alongside authentic real-world licensed cars and will be able to track their progress via online leaderboards, all in the largest free roaming environment in Need for Speed history. Need for Speed World is a new entertainment experience that delivers excellent gameplay, stunning graphics and sophisticated online matchmaking features that emphasize social interaction between players.

Key to the concept of NFS World is the user interface which has been built from the ground up to take advantage of the PC architecture. Instead of a traditional console view of a game, EA's using a user-selectable gadget interface designed specifically for the PC. The system allows the gamer to choose which components of the interface they want to add to their game. The gadgets are really flexible and offer a wide range of display options: docked/undocked, floating in the game window or just sitting outside of the game space. A lot of gamers now have more than one monitor so you could keep the game window entirely clean and then have all the gadgets sit in the other monitor. It’s about time PC gamers had games that allowed them to arrange their information their way.

Need for Speed World thrusts gamers into an enormous, socially-connected white-knuckle Need for Speed experience featuring an all-new power-up system and deep RPG style progression.

Players looking for the ultimate experience can purchase the Need for Speed World Starter Pack which includes a credit for $20 worth of SpeedBoost, full access up to level 50, a bundle assortment of power-ups like Nitrous and Traffic Magnet to help you get started, and an exclusive limited edition vehicle - all for MSRP $20. Owners of the Starter Pack also get the added benefit of being able to purchase items like power-ups, double XP periods and even rental cars starting at just a few cents.

Players who pre-order Need for Speed World will have a one-week headstart to the game on July 13th, with increased Rep (XP) gain for the duration of the headstart event and guaranteed access to all upcoming Need for Speed World beta events. Finally, players will also be able to reserve their driver names in advance of the game going live and have VIP status permanently displayed in their driver profile. Pre-orders are available now at the EA Store or at participating digital retailers nationwide.

AtT launch Need for Speed World will be available as a free client download at the official website. The free client gives gamers a taste of the action with access to all races, pursuits and career progression up to level 10.