In a few hours, E3 really kicks off with the opening of the show floor at noon. Yesterday was quite the busy day with various pre-E3 briefings, topped off by a private press screening of "Toy Story 3."

Before we are unleashed upon the show floor, we have Nintendo's press briefing bright and early. Erik insists on being in line with his DS bright and early at 7:15am, followed by the SCEA briefing at noon.

Yesterday was a little bit of a downer, as Microsoft was broadcasting its briefing in a "smaller" location at the JW Marriott Live hotel and serving breakfast to boot, but all the extra pampering went out the window when at the conclusion of the event, everybody who was actually present at the Wiltern Theater received a brand-new Xbox 360 Slim as they went out the door. The few hundred people who were at the overflow location went quiet and collectively thought, "Damn, we just got screwed."