"We are transforming the way consumers interact and consume content in the living room and we've been redefining this entertainment experience now for 15 years," said Jack Tretton, CEO and President of SCEA. "Sony is the undisputed leader in stereoscopic 3D technology and we are the only company to provide consumers with an end to end solution today. PlayStation is expanding what's possible with Blu-ray technology by enhancing it with cutting edge stereoscopic 3D games and movies. In addition, we are providing entirely new motion gaming experiences with PlayStation Move."

Stereoscopic 3D

SCEA announced on stage that some of the company's biggest titles will be available to consumers this year in stereoscopic 3D, including MLB 10 The Show, MotorStorm : Apocalypse, Killzone 3, The Sly Collection, and Gran Turismo 5. Beloved franchises from our publishing community will also make their way into consumer homes in stereoscopic 3D on the PS3, such as Crysis 2 from Electronic Arts, Mortal Kombat from Warner Brothers, Ubisoft's Shaun White Skateboarding and TOM CLANCY'S GHOST RECON: FUTURE SOLDIER, as well as Disney Tron Evolution the Video Game, and 2K Sports' NBA 2K11. Unlike any other console on the market today, all 35.7 million PS3 units globally are capable of playing stereoscopic 3D games via a firmware update in April 2010. Four PS3 titles offering stereoscopic gaming experiences are currently available for download from the PlayStation Network (PSN) including PAIN, MotorStorm Pacific Rift, Super Stardust HD and WipEout HD. The PS3 system will make 3D Blu-ray Disc movie support available later this year.

PlayStation Move motion controller

SCEA also announced that on September 19, 2010 it will release a PlayStation Move bundle comprised of a PlayStation Move motion controller, PlayStation Eye camera, Sports Champions Blu-ray disc game and PlayStation Move demo disc for $99.99 (RRP).  Additionally, a PlayStation 3 Sports Champion Move Bundle, which includes a PS3 system, PlayStation Move motion controller, PlayStation Eye camera, Sports Champions Blu-ray game and PlayStation Move game demo disc, will be available for $399.99 (RRP). Stand alone PlayStation Move motion controller for the PS3 system will also be sold at $49.99 (MSRP). The new PlayStation Move navigation controller, which can be used alongside the motion controller for intuitive navigation of in-game characters and objects, will also become available on the same day at $29.99 (MSRP). Standalone first party games for the PlayStation Move will be priced at $39.99 (MSRP). With more than 15 dedicated titles for use with the PlayStation Move motion controller available on the day of launch and 40 more slated to hit throughout the holiday season, both casual gamers and hardcore gamers will have plenty of reasons to clear their coffee tables and immerse themselves in the most precise and ultra sensory gaming experience ever made possible.

PlayStation Move titles showcased at E3 include:

PlayStation 3 System

The PlayStation brand has set the stage for what great gaming experiences can be and what is possible when creative innovations are combined with powerful technology.  SCEA has raised the bar once again with bigger and more immersive experiences this fiscal year with our most highly anticipated line ups to date. The company continues to push the envelope on extending richer and deeper gaming experiences to consumers which include a range of blockbuster PS3 titles showcased at E3, such as:

PSP System

With continued momentum and excitement behind the PSP platform, the company revealed two new PSP entertainment packs, the Invizimals PSP Entertainment Pack and the God of War : Ghost of Sparta PSP Entertainment Pack, to offer even more value to portable gamers. Coming this October and priced at $199 (MSRP), the Invizimals PSP Entertainment Pack comes with a vibrant blue PSP-3000 system, Invizimals UMD game, PSP camera and 1GB Memory Stick PRO Duo. Coming this Fall, the God of War: Ghost of Sparta PSP Entertainment Pack will come packed with a red and black two tone PSP-3000, God of War: Ghost of Sparta UMD game, PlayStation Network downloadable voucher for God of War: Chains of Olympus and a 2GB Memory Stick PRO Duo, also priced at $199 (MSRP). In addition, more than 70 titles across first party studios and publishing partners are expected to hit the PSP platform with tailored games designed specifically for PSP system, such as God of War : Ghost of Sparta, Invizimals and beloved franchise favorites such as Patapon 3, and EyePet PSP.

PlayStation Network

With more than 50 million registered accounts worldwide, PlayStation Network is today one of the largest networked entertainment platforms and continues to evolve with newly added content and services such as MLB.TV, Netflix and HBO content.  Today, the company also unveiled PlayStation Plus, a new subscription service offering users even more options in how they consume content on PlayStation Network. PlayStation Plus will be available starting June 29 at a yearly fee of $49.99 and is designed to offer PlayStation Network's power users added value, access and convenience, such as special features that include discounts on the PlayStation Store content, free and exclusive access to select games, full game trials, and much more.  Adding to its existing library of more than 670 downloadable games in North America, PlayStation Network will offer new exclusive games this year, including PixelJunk Shooter 2, PixelJunk Racers 2nd Lap, Dead Nation, Fat Princess 1.06 Patch, and echochrome ii.  

Additionally, God of War: Ghost of Sparta, Invizimals, Piyotama, Hot Shots Tennis: Get A Grip, Patapon 3, EyePet and Gravity Crash will be released for the PSP system later this year.

"PlayStation Network has come a long way in just three short years and we have more than 50 million registered accounts accessing an unparalleled connected experience – from live sports and exclusive original programming to new gaming, movie and TV content," said Jack Tretton, President and CEO, SCEA. "The combination of PlayStation's connected experience and products, allows us to continually provide the most comprehensive entertainment experience, at home or on the go, for the passionate and devoted PlayStation community."

Coca-Cola Partnership

SCEA has also partnered this year with Coca-Cola to get families off the couch and into the middle of the action. Consumers will see the PlayStation Move motion controller and PS3 system, as well as games like Sports Champions, NBA 2K11, Tron: Evolution The Video Game, and EA SPORTS Active prominently displayed across 130 million packages of Coke, Diet Coke, Coke Zero and Sprite starting this November. This partnership marks one of the biggest branding campaigns SCEA has been involved in and will be aligned with one of the company's largest and most aggressive marketing efforts in its history.

Original and Exclusive Programming

From the beginning, PlayStation has been a pioneer in gaming and entertainment -- from delivering genre-shattering exclusive games to becoming the first entertainment network on a console to offer a premiere video delivery service. In February 2010, "The Tester," an original competitive reality series pitting 11 hopeful gamers from across the country to compete for a chance to win a position as a game tester at SCEA, debuted exclusively on PlayStation Network.

Today, following the excitement and success of the debut series, PlayStation announced that a casting call for Season 2 of The Tester is now open at http://www.thetester.com/.  Now, a new group of gamers will get a chance to compete in physical and mental challenges to win a job as an official PlayStation game tester. During this Season's summer long casting process, there will also be an online contest that will allow at least one lucky person to be voted onto the Season 2 cast by the PlayStation Community.

For additional information on The Tester, produced by reality programming veteran 51 Minds Entertainment, and how to create a profile for a chance to be on Season 2 of The Tester, go to our casting site at http://www.thetester.com/. There is also a video featuring Season 1 winner, Will Powers (aka "Cyrus"), with some helpful tips on how to make a great profile.  More than 23,000 movies and TV episodes are currently available through PlayStation Network's video delivery service, including HD movies from all of the major studios – 20th Century Fox, Walt Disney Pictures, Paramount Pictures, Sony Pictures Entertainment, Universal Pictures, and Warner Bros. Additionally, exclusive original content such as programming from HBO, live sports through the MLB.TV subscription service, Qore™, an interactive video gaming magazine, and PULSE, a bi-weekly video showcase of the latest news from PlayStation, makes the PS3 system one of the most content rich entertainment platforms in the home or on the go with the PSP system.

PlayStation Plus

PlayStation Plus is a new subscription service package offering users even more options in how they consume content on the PlayStation Network. PlayStation Plus provides gamers with more value, access and convenience by offering subscribers features such as frequent discounts on PlayStation Store content, free and exclusive access to select games, full game trials, early invitations to select betas of popular games, and new functionality such as content downloads and updates which will automatically be "pushed" to the PS3 system even when consumers are not using their system.

While all PlayStation Network users will continue to have free access to its expanding game and non-game content and service offerings for the PS3 and PSP systems – just as they do today – PlayStation Plus members will gain access to an exclusive set of features and functionalities designed specifically for gamers. PlayStation Plus members will have free access to titles including WipEout HD, Minis and PS one® Classics such as Fieldrunners, Age of Zombies and Rally Cross, a full game trial of inFAMOUS®, and discounts on downloadable content such as Fat Princess. Additionally, members will always have access to their virtual library of free games for as long as they keep their PlayStation Plus membership. Consumers can sign up on PlayStation Store or learn more about the new exclusive set of features and functionalities at us.playstation.com.

PlayStation Plus will be available on June 29, 2010 for a 365-day package at $49.99.  SCEA is also running a "limited time offer" giving subscribers 3 free bonus months for signing up for a 365-day subscription.  Consumers also have the option to subscribe for 90-days for $17.99.