Blur drops players into heart-pumping, electrified racing action with 20 cars on a track all targeting the finish line and battling each other as they trade paint and collect intense power-ups, including the ability to blast other cars out of the way with huge bursts of energy, boost their speed, and more.

While controlling photo realistic cars, gamers can use offensive and defensive attacks as they battle for the lead and careen through real-world track locations ranging from L.A. and San Francisco to the streets of Hackney, UK and the treacherous roads of Barcelona, Spain.

Unique to Blur, players will now be able to customize the text message from within the game as they share a plethora of game details.  Players can choose to Tweet about race victories, how many fans they’ve just earned, cars they’ve unlocked, leaderboard ranks, send challenges to friends and much more.  Basically, if you see it in game and want to tell someone about it, we’ve got a Tweet for that.

Celebrating the launch of the Blur multiplayer demo on PlayStation Network, all qualifying PlayStation3 users who download the Blur demo, available now on PlayStation Network, will be in the running for a racing experience like no other and a chance to win a BMW sports car.

The Blur event will be taking place from 4th August to 25th August. All qualifying players who download and play the demo and rank up to level 5 or higher, will be entered into a sweepstake to win a brand new BMW 125i coupé equipped with sporty BMW Performance accessories. The BMW 1 Series coupé in alpine white is very much tailor-made for sportiness and dynamics - from the muscular front right up to the powerful rear. The six-cylinder in-line engine under the hood of the BMW 125i delivers 160 kW (218 PS) and accelerates from 0 to 100 km/h in a mere 6.4 seconds – moreover it is equipped with various products from BMW’s very own racing-inspired BMW Performance accessory line, providing ideal driving dynamics.

The details at a glance:

• The Blur demo has been available from 14th July on PlayStation Network in selected EU countries and the CIS
• The sweepstake will be run on PlayStation Network from 4th August to 25th August - all qualifying players who download and play the Blur demo ranking up to level 5 are eligible
• The main prize is a BMW 125i coupé equipped with sporty BMW Performance accessories. Three runners-up will receive a full copy of Blur for PlayStation3
• Minimum age of participation: 18 years
• A fully rendered 3D model of the BMW Tii concept car can be seen in PlayStation Home (Home Square)
• For further information visit: http://www.eu.playstation.com/blurcompetition.com and http://www.facebook.com/sonyplaystation.com
• Full Terms & Conditions available

Beyond the action-packed racing filled with fast curves, sneaky alternate routes, hair-raising jumps and fully realized damage models that provide for spectacular crashes, Blur's narrative is presented through Bizarre's innovative new community-based interface, reaching far beyond the game itself. This unique story-driving social network evolves dynamically as players compete in different races, make new friends, rivals and fans, and connect with other racers both in-game and in real life.

Looking beyond Blur's single player story, gamers can engage in competitive and team-based multiplayer races with up to 20 players online, or on a single console via 4-player split-screen. Bizarre is especially excited to introduce Blur's original social gaming experience - Custom Groups, where anyone can create unique multiplayer modes based on their favorite ways to play the game. These new modes are immediately shared through Blur's social network, expanding the game in ways that are only limited by the gaming community's creativity.