In Battlefield 3, players step into the role of the elite U.S. Marines. As the first boots on the ground, players will experience heart-pounding missions across diverse locations including Paris, Tehran and New York. As a U.S. Marine in the field, periods of tension and anticipation are punctuated by moments of complete chaos. As bullets whiz by, as walls crumble, as explosions force players to the ground, the battlefield feels more alive and interactive than ever before.

Battlefield 3 leaps ahead of its time with the power of Frostbite 2, DICE's new cutting-edge game engine. This state-of-the-art technology is the foundation on which Battlefield 3 is built, delivering enhanced visual quality, a grand sense of scale, massive destruction, dynamic audio and character animation utilizing ANT technology from the latest EA Sports games.

The experience doesn't stop with the engine — it just starts there. In single-player, multiplayer and co-op, Battlefield 3 is a near-future war game depicting international conflicts spanning land, sea and air. Players are dropped into the heart of the combat whether it occurs on dense city streets where they must fight in close quarters or in wide open rural locations that require long range tactics.

The retail performance is driven by critic’s reviews averaging above 85 on console and above 90 on PC. Word-of-mouth from gamers is also driving sales – Battlefield 3 now has more than 2.5 Million “likes” on Facebook. Following the tradition of all games in this storied franchise; Battlefield 3 includes a superior multi-player experience. Consumers have logged-on in unprecedented numbers to team up and join the battle. Server stability was solid in the first weekend, delivering EA’s highest-ever usage rates. While some players experienced intermittent disruption of online services due to high volume, internal estimates show that servers and service uptime stabilized to roughly 98.9% throughout the weekend, ensuring that players were connected and enjoying the game. With a commitment to support the game as a software service, EA is listening to consumer feedback and is making daily updates and improvements to ensure an optimal online experience for all.

Battlefield 3 continues to set new EA records this weekend**:

• 2.5 Million Facebook “likes” with hundreds of thousands of fans actively engaged
• Over 200K followers on Twitter
• Battlefield 3 fans executed 73M savior kills, 48M revives and destroyed 67M vehicles

“From Tokyo to Los Angeles, Sydney to London, millions of fans have been playing all weekend long -- we are overwhelmed by the global response to Battlefield 3,” said Patrick Soderlund, Executive Vice President of the EA Games Label. “It is extremely gratifying to deliver an entertainment experience that delights our fans, and to have the opportunity to introduce new people to the franchise. Already, we are seeing unprecedented play times and online activity which is very rewarding. This launch solidifies Battlefield as a leading entertainment brand.”

Key Features:

• Frostbite 2 - Battlefield 3 introduces Frostbite 2, the incredible technology that takes animation, destruction, lighting, scale and audio to new heights. Built upon this powerful game engine, Battlefield 3 immerses players physically and emotionally to the world around them like never before.
• Feel the Battle - Feel the impact of bullets and explosions, drag your fallen comrades into safety, and mount your weapon on almost any part of the terrain. Battlefield 3's cutting edge animation, spectacular visuals and real as hell battle gameplay attack your senses and make you feel the visceral warriors experience like no other FPS.
• Unparalleled Vehicle Warfare - The best online vehicle warfare experience gets even better with a fitting sonic boom as fighter jets headline impressive lineup of land, air and sea vehicles.
• Urban Combat - Take the fight to iconic and unexpected places in the USA, Middle East, and Europe including claustrophobic streets, metropolitan downtowns, and open, vehicle-friendly landscapes as you fight your way through the war of tomorrow.

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