Years after taking Stilwater for their own, the Third Street Saints have evolved from street gang to household brand name, with Saints sneakers, Saints energy drinks and Johnny Gat bobblehead dolls all available at a store near you. The Saints are kings of Stilwater, but their celebrity status has not gone unnoticed. The Syndicate, a legendary criminal fraternity with pawns in play all over the globe, has turned its eye on the Saints and demands tribute.

Refusing to kneel to the Syndicate, you take the fight to Steelport, a once-proud metropolis reduced to a struggling city of sin under Syndicate control. Take a tank skydiving, call in a satellite-targeted airstrike on a Mexican wrestling gang, and defend yourself against a highly-trained military force using only a sex toy in the most outlandish gameplay scenarios ever seen, igniting a city-wide war that will set Steelport on fire.

Saints Row: The Third gives you control of the Saints at the height of their power, and you live the life to show for it. Now Steelport is ripe for the taking, and it's up to you to make the city your own. Mold the skyline based on your choices, outfit your crew in classy gangster gear or furry costumes, and make life-or-death decisions that will change Steelport, and the Saints, forever. This is now your city. These are now your rules. Strap it on.

With the free Initiation Station demo, available now on Xbox Live, PlayStation Network, and Steam, players can create, share and upload their most devious character creations to the Saints Row community site, SaintsRow.com. On the scheduled release date of November 15 in North America, players can download their favorite characters from the site into Saints Row®: The ThirdTM and wreak crass destruction across the city of Steelport.

“The characters we’ve seen are mostly ridiculous, often hilarious, and always over-the-top. And now there are a million of them,” said Kevin Kraff, Vice President, Global Brand, THQ. “With the crazed creativity we’ve seen in only one week, we can’t wait to see what’s to come. One million is just the beginning.”

Some important facts: 1.2 million people have played the Initiation Station so far. The most popular nontraditional skin colors are green, red, and silver metallic. There are 24 characters tagged as “God,” representing a variety of religious backgrounds.

Key Features:

• Over The Top – Like a lapdance from a porn star, the action is naughty, fun, and better than anything you're getting at home.
• City of Sin - Disrupt and dismantle the Syndicate stranglehold on weapons, cybercrime, and sex trades. Discover the secrets of Steelport, where there is action on every street corner, for better or, more likely, worse.
• Weapons of Crass Destruction – It's one thing to defeat your enemies. It's another to humiliate them. Hover jets, human cannonball cars and sex-toy warfare are all part of the fun.
• Co-op Madness – Give naked skydiving a try, landing in your partner's flaming pickup as you make a suicide run toward a heavily armed Syndicate brothel. Steelport is more fun with a friend.
• Initiation Station – Create, share, and download the most outlandish characters every seen, from washed-up celebrities to naked ninja pirates. Inside every sinner, there is a Saint.