Need For Speed World is a multi-player PC game that offers numerous race tracks and game modes where players are able to form teams to take on the competition and the police. Players can collect and customize racing characters alongside authentic real-world licensed cars and will be able to track their progress via online leaderboards, all in the largest free roaming environment in Need for Speed history. Need for Speed World is a new entertainment experience that delivers excellent gameplay, stunning graphics and sophisticated online matchmaking features that emphasize social interaction between players.

Need for Speed World has now eclipsed three million registered users. With numerous hours of high-speed, high-stakes Need for Speed multiplayer action, Need for Speed World is one of the world’s most popular, free to play racing games. Today EA builds on the game by adding an all-new dynamic day/night cycle and an advanced vehicle performance customization tuning system. Players can go under the hood to upgrade and tune their vehicle with an extensive list of car parts ranging from tuned engines to top-tier suspension systems to create a high-performance race machine.

Need for Speed announced the addition of the Koenigsegg CCX “Elite” Edition, the first premium elite car available to all Need for Speed World players via the in-game store for $100.00 USD.  Sporting one of the hottest and most dynamic designs of any car in its class, the Koenigsegg CCX “Elite” Edition is the first Need for Speed World vehicle to feature burnt titanium exhaust tips, logos stencilled on the front windshield, and a carbon fiber custom widebody kit that is exclusive to the premium car. The satin and candy metallic blue paint matched with the multiple material finish highlights the Koenigsegg’s striking carbon fiber parts throughout the exotic vehicle.

Players looking to join the ranks of the elite by purchasing the Koenigsegg CCX “Elite” Edition to battle other gamers in intense races, evade cops in thrilling pursuits, and join friends to outrun the law can take advantage of a limited time sale from today until December 21st, 2011 when the powerful new supercar will be available for $75.00 USD; a 25% discount. To purchase the Koenigsegg CCX “Elite” Edition, players can log in to their Need for Speed World accounts, enter the Safehouse, then select “Car Dealer” and “Purchase New Cars”. Once purchased, hit the gas in the game’s massive open world to witness epic flames spit out the four rear exhaust pipes!

Key to the concept of NFS World is the user interface which has been built from the ground up to take advantage of the PC architecture. Instead of a traditional console view of a game, EA's using a user-selectable gadget interface designed specifically for the PC. The system allows the gamer to choose which components of the interface they want to add to their game. The gadgets are really flexible and offer a wide range of display options: docked/undocked, floating in the game window or just sitting outside of the game space. A lot of gamers now have more than one monitor so you could keep the game window entirely clean and then have all the gadgets sit in the other monitor. It’s about time PC gamers had games that allowed them to arrange their information their way.

Need for Speed World thrusts gamers into an enormous, socially-connected white-knuckle Need for Speed experience featuring an all-new power-up system and deep RPG style progression.

Players looking for the ultimate experience can purchase the Need for Speed World Starter Pack which includes a credit for $20 worth of SpeedBoost (the in-game currency), full access up to level 50, a bundle assortment of power-ups like Nitrous and Traffic Magnet to help you get started, and an exclusive limited edition vehicle - all for MSRP $20. Owners of the Starter Pack also get the added benefit of being able to purchase items like power-ups, double XP periods and even rental cars starting at just a few cents.