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APB: Reloaded

Platform(s): PC, PlayStation 4, Xbox One
Genre: Action
Publisher: Electronic Arts (EU), K2 Network (US)
Developer: Reloaded Games
Release Date: June 29, 2010 (US), July 2, 2010 (EU)

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'APB: Reloaded' Surpasses Three Million Users

by Rainier on Dec. 16, 2011 @ 12:00 a.m. PST

All Points Bulletin (APB) is an MMO freeform combat and driving-based game. Players must decide which side of the law to abide by, as Law Enforcement who take on the challenge of supporting and safeguarding justice, or as Gangs, who operate against the law and any opposing groups by any means necessary.

There’s trouble in the city of San Paro, and players have to put an end to it – or maybe it might be more fun to make things even worse!

APB Reloaded is a Free2Play massively multiplayer online third-person shooter game taking place in the modern-day fictional city of San Paro. This open-world environment challenges players to find their way through a city in a state of near anarchy. Players can take up the role of either a Criminal or Enforcer to commit or stop petty crimes and gain notoriety within their own organizations in order to control the city. Be it on foot or from the driver's seat, APB Reloaded melds player-on-player combat within the immersive city teetering on the edge of total chaos.

Powered by Epic’s Unreal 3 engine, APB Reloaded features a robust set of customization tools second to none, providing gamers the ability to create the exact look of their in-game avatar, personalized symbols, clothing, vehicles and in-game music.

Where will you stand in the battle for control? Discover unforgettable weapons, experience incredible customization and try to survive a frenzied battle for control of the streets.

The milestone comes shortly after the game’s launch onto Valve’s Steam network where it has quickly carved a place among the most popular free games, ranking second at the time of this writing. APB Reloaded is also being supported by major retailers, with a boxed version hitting shelves soon at Wal-Mart, Target, Best Buy and GameStop stores across North America. Buyers of the game at retail can get more than $50 worth of value including unique in-game items for a suggested retail price of $29.99.

To bolster its launch, GamersFirst has released the game’s first major content update with the introduction of Fight Club.  Fight Club is an entirely new game mode that adds fast-paced third-person shooter play set in new maps within APB Reloaded’s city setting. It translates to a distinct new game play experience now available to players . For trigger happy gamers, Fight Club delivers a pick-up-and-play mode that’s essentially a session-based online shooter with vehicles.

“We recognized the potential for APB Reloaded to be a true breakout hit in the Free2Play category all through beta testing,” said Rahul Sandil, SVP of marketing and business development for GamersFirst.  “We quickly amassed a vocal, dedicated community, and they’ve been instrumental in growing the game and helping better the experience.  We also attracted a partner in [a]list games, a digital game market maker who launched a worldwide campaign to raise the game’s visibility and help it appeal to a broader audience. Ultimately, players who discover a new free game decide if there’s enough value and quality to keep playing, and APB Reloaded’s trajectory tells us a growing number are being blown away by what they’re getting.”

With the addition of Fight Club, players can now dive into the most visceral part of the game combat in and outside of vehicles – as a session-based third-person shooter.  Fight Club lets up to 32 players battle it out in closed-off areas of the city, fighting for loot and boosting in-game status in modes such as Team Deathmatch and King of the Hill.  The experience is uniquely APB Reloaded, playing out as virtual cops fighting criminals in an urban setting, and punctuated by mayhem, destruction, and the ever-present danger of a fast and furious drive-by.


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