I have to agree with this statement from a fellow colleague about the recent surge of misinformation. PR folks say one thing, knowing very well that it's untrue, only to confirm the previously denied fact mere hours or days later.

It has been happening for much longer than the recent Dragon Age debacle, which was revealed, denied and confirmed in the span of 24 hours. Now Atlus has a similar case on its hands with initially stating that Catherine would not be coming to North America, refuting a prematurely launched product Web page on GameStop. This is, of course, while there is an official Web site and cover art. We often get the "no comment" at this point when we try to confirm similar info, but lately, the flat-out denial has been happening more frequently.