LEGO Universe brings the LEGO play experience online in the first MMOG – massively-multiplayer online game – created for LEGO fans of all ages. In LEGO Universe you will discover a world that sparks the imagination, full of opportunities to build, play and interact with LEGO fans from all over the globe. Build anything you can dream up, and help shape the constantly evolving LEGO Universe through adventure, exploration and battle in an original storyline.

As always, safety for children is the LEGO Group’s top priority. LEGO Universe is a great way for families to play together in a safe online environment, and is designed to foster creativity and social interaction in young children and veteran gamers alike.

LEGO Universe represents a collaboration between the LEGO Group and fans, who have been called upon to help shape the game world - from testing and contributing ideas, to building actual game content alongside professional developers.

Beginning this August, the free-to-play option will welcome players to try LEGO Universe for free, as long as they like, before deciding whether or not to become paid members. Also, players will no longer need to invest in the game DVD to play LEGO Universe. The game will be available via free digital download only.

“The LEGO Group remains committed to success in the digital space and to LEGO Universe,” said Jesper Vilstrup, Vice President, the LEGO Group. “We see LEGO Universe as a key element for our digital play division, and are adjusting the business model to make the game more accessible to players, without the immediate obligation to purchase or subscribe.”

LEGO Universe will continue to generate revenue through paid memberships, and there are no plans for micro-transactions at this time. Players can try out the free-to-play zone for an unlimited period of time, and can pay $10 (USD) per month to become a LEGO Universe member and receive full game access. Those who sign up for extended memberships will continue to receive discount pricing.

The LEGO Universe free-to-play experience will offer a limited selection of game content, including two adventure zones and one player property area for building their own virtual LEGO models. Paying members will have access to all areas in the full game, along with membership benefits such as competitions and community events. In addition to the 15+ robust adventure zones and instances as well as 5+ property worlds currently in-game, access to new expansions, like major Ninjago content coming later this year, will require players to register for full membership.

Key Features:

• In LEGO Universe, players can build, explore, battle, make friends and express their creativity – all in an exciting online world of LEGO past, present and future. The game features several ways to utilize the iconic brick, from simple, gameplay-oriented building challenges to complex creative designs.
  • Customize – Players customize their own Minifigure avatar to explore the LEGO Universe, expressing their personality or becoming someone entirely new. Numerous customization options allow for creativity and individuality.
  • Socialize – Interact with LEGO fans from all over the world through in-depth community and social features, designed with children’s safety in mind.
  • Play – LEGO Universe features a deep original storyline for players to explore, encountering new worlds and collaborating with other players to complete quests and achieve common goals.
  • Build – The physical brick-building experience moves online with LEGO Universe. Exercising their creativity with LEGO bricks, players can bring their wildest creations to life with a user-friendly programming language