APB Reloaded is a massively multiplayer online third-person shooter game based in the modern-day fictional city of San Paro. In a state of near anarchy, players choose between two factions, Enforcers and Criminals, in order to control the city. Criminals and Enforcers battle in this open-world environment to control territories, commit or stop petty crimes, and gain notoriety within their own organizations. Be it on foot or from the driver seat, APB Reloaded melds player-on-player combat within the immersive world of a city on the edge of total chaos. With a robust set of customization tools, gamers can choose the exact look of their in-game avatar, character crests, tags clothing and even the cars they drive.

Where will you stand in the battle for control? Discover unforgettable weapons, experience incredible customization and try to survive a frenzied battle for control of the streets.

There have been a few stories running around this morning regarding APB Reloaded closing a deal about hitting the retail shelves during the holidays. Gamersfirst issued the following statement:

From Rahul Sandil, Senior Vice President of Marketing, PR & Business Development: “Given that APB Reloaded has been the most talked about online game this summer and its unprecedented growth in open beta players, it has become very attractive to large institutions in the game distribution business. In just 6 weeks of open beta the game has attracted over 600,000 users and over a quarter million fans on the game’s fan page on Facebook. As a result of this success, we’ve been approached by retail partners to launch the title on retail shelves. Although we are evaluating our options, we have not picked a potential partner as of now. GamersFirst is also committed to the Free2Play® model and any retail strategy will be guided by those principles. “