“This is a great illustration of how the digital distribution model and in-store experience really complement one another,” said Steve Nix, GameStop’s general manager of digital distribution. “We have seen great success selling DLC for console titles in our stores, so expanding on that model and helping customers discover digitally distributed PC games in stores is a natural fit.”

In addition to immediate access to the game at launch, customers who pre-purchase the digital PC version of Deus Ex: Human Revolution at GameStop will also receive:

• A digital version of Deus Ex: Game of the Year Edition and Deus Ex: Invisible War
• The Explosive Mission DLC Pack for in-game use in Deus Ex: Human Revolution
• Double points for GameStop PowerUp Rewards members

As an added bonus, PowerUp Rewards members who pre-order and purchase Deus Ex: Human Revolution will be entered to win a decked out living room in the Augment Your Living Room Sweepstakes.

Deus Ex: Human Revolution, which launches Aug. 23, 2011, is available for pre-order now in GameStop stores nationwide and online.