Need for Speed The Run lures players into an underground world of illicit, high-stakes racing. The heat is on — and it isn't just the fuzz who are after you. Entering the race is just the beginning as you blow across borders, weave through dense urban traffic, rocket down icy mountain passes and navigate narrow canyons at breakneck speeds. Powered by DICE's state-of-the-art Frostbite™ 2 engine, Need for Speed The Run takes the action racing genre to new heights with stunning visuals and car physics that hug the road even at top speeds all built around a gripping storyline. The cars are hot, the racing is intense and the story will have you at the edge of your seat… all the way from the Golden Gate Bridge to the Empire State building.

Using the groundbreaking Frostbite 2 engine, Need for Speed The Run will set the bar with unparalleled visual quality and enhanced physics. Need for Speed The Run will also take immersive storytelling to a new level with cutting edge performances that will draw the player into a world with no speed limits, rules or allies. Autolog, the Need for Speed franchise's revolutionary social competition functionality, is back and better in Need for Speed The Run as it will continue to reinvent how people play games, track career progression and compare game stats.

In Need for Speed: The Run Limited Edition, players have an edge – access to three of the world’s most elite cars – Lamborghini Aventador, Chevrolet Camaro ZL1 and the all-new Porsche 911 Carrera S. Available now for pre-order, Need for Speed The Run Limited Edition delivers racing action with a tough, edgy attitude, state-of-the-art graphics and a story that starts as a race for $25M but ultimately becomes a race for your life. Powered by Frostbite 2, Black Box Studio makes its return and takes the action racing genre to new heights with stunning visuals and car physics that hug the road at insanely fast speeds.

With the Limited Edition, players can feel what it’s like to tame three of the world’s most precisely handcrafted, high-tech supercars: the highly anticipated 2012 Porsche 911 Carrera S, the 700HP untamed beast known as the Lamborghini Aventador and the fastest, most technologically advanced Camaro ever built, the 2012 Chevrolet Camaro ZL1. The Need for Speed The Run Limited Edition also serves up five exclusive challenges, offering players the chance to one-up their friends and master their driving skills while earning bonus rewards and achievements.