UFC Undisputed 3 will mark the debut of PRIDE Mode, enabling players to fight for the first time in the renowned Japanese MMA organization.  The mode will include official commentators Bas Rutten and Stephen Quadros, authentic environments and notorious MMA rules, including the ability to execute soccer-style kicks, head stomps and ground knees to the head.  Finishing an opponent will be more important than ever through devastating new moves, responsive striking controls, refined visual presentation and the introduction of a brand new submission system.  In addition, players will now enter the Octagon with a choice between traditional and simplified gameplay control options, enabling them, regardless of skill level, to experience the intensity of UFC and nuances of MMA combat while executing simple standing strikes or more complex ground and transition mechanics.

Players will also experience the excitement of a live UFC event through significant visual improvements, including the introduction of much-anticipated fighter entrances, new camera positions, improved facial animations and a gritty, high contrast appearance.  They will enter into battle with an unparalleled choice of more than 150 playable UFC fighters, including talent from the newly added featherweight and bantamweight divisions.  Rounding out the virtual UFC experience with a significantly revamped online experience, as well as a variety of new and returning gameplay modes, UFC Undisputed 3 lets players have their fights – their way – to deliver the most intense, competitive and engaging experience to date for the franchise.

By visiting the official UFC Undisputed 3 website between 6:00 a.m. PT on August 26, 2011 and 12:00 p.m. PT on September 30, 2011, consumers may choose from one of five renowned UFC fighters – UFC lightweight champion Frankie Edgar, UFC welterweight champion Georges St-Pierre, UFC middleweight champion Anderson Silva, UFC light heavyweight champion Jon Jones or UFC heavyweight champion Cain Velasquez – to appear on the front cover of the videogame.

In addition, by casting their votes, select consumers will have an opportunity to enter a sweepstakes to win tickets for a future UFC live event. The sweepstakes is open to legal residents of the 50 United States, District of Columbia and Canada (excluding Quebec) who are 21 years of age or older. No purchase is necessary to enter or win and is limited to one entry per person/per e-mail address over the entire sweepstakes period. The sweepstakes is void where prohibited. For Official Rules, please visit the official UFC Undisputed 3 website.

“Letting fans vote for the UFC Undisputed 3 cover athlete is a unique way for us to connect with our extensive worldwide audience of UFC fans, fighting game enthusiasts and more casual sports followers,” said Danny Bilson, Executive Vice President, Core Games, THQ. “We look forward to seeing if Jon Jones, Anderson Silva, Georges St-Pierre or Cain Velasquez has what it takes to grace the cover of what will be the most invigorating MMA videogame release to date.”

“We are excited to let fans choose the cover athlete for UFC Undisputed 3,” UFC President Dana White said. “Frankie, Georges, Anderson, Jon, and Cain are five of the most popular athletes in our sport and each wants to be on the cover. We love making our fans a part of the process and we’ll leave this one up to them.”