As a result, players can start experiencing the game before it has been completely downloaded, making getting into the game faster and easier than ever before.

“We have had a full turnkey digital distribution platform available for some time now and are addressing the streaming aspect as a feature that many publishers would like to have without the need for a large scale implementation,” said Sean Kauppinen, CEO of PlayFast. “Publishers can offer their games directly to consumers on a landing page, and monetize on social networks including Facebook or Twitter. While many cloud services will offer this type of service in the future, we’re able to offer it today.”

PlayFast’s PlayNow Browser Technology takes PC games and delivers them to the browser by prioritizing and streaming the game content. The technology enables publishers and developers to monetize existing catalogs and add new revenue streams to both online and offline PC games.

PlayFast also has streaming download technology that addresses the increasing size of game downloads, which is one of the greatest challenges for the online games market today. By reducing the size of the download necessary to being played, download abandonment is significantly reduced and players quickly get into the game.

With the technology update, the company is also offering potential partners the opportunity to bring any of their PC titles to the browser. Interested publishers and developers should contact Charles Speyer, Head of Business Development at PlayFast.