In its first week of sales, NBA 2K13 sold-through 49% more copies than the franchise’s previous fastest-seller, NBA 2K11. This growth is due in part to the expanding global popularity of the NBA 2K brand, which accounted for a 66% increase in international sales as compared with NBA 2K11 (internal estimates).
Fans have flocked online to experience NBA 2K13 action with their friends, and the number of online users has more than doubled from last year’s NBA 2K12. In addition, the number of played online games has also grown exponentially, as NBA 2K13 has experienced a 127% increase over last year’s totals (internal estimates).
“Our early sales figures are a validation of our ongoing efforts to push this franchise to new heights,” said Jason Argent, vice president of marketing for 2K Sports. “We owe it to our great fans to continually improve our title - year in and year out - and that’s exactly what we’ve done with NBA 2K13.”
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