Fans who purchase the FIFA 13 Ultimate Edition will receive 24 FIFA Ultimate Team Gold Packs—one per week for 24 weeks with a total value of over £15 —to help build an ultimate team of football superstars. FIFA Ultimate Team brings the massive FIFA online community together with fans building, managing and competing with their ultimate football team from the world’s best players in FIFA 13. Each gold pack is a mix of 12 items, including players, contracts, stadiums, managers, staff, fitness, healing, balls, kits, and badges. Gold Packs consist of players rated 75+ in-game, and include one rare item, such as enhanced player attributes, longer contracts, and the most coveted players. The FIFA 13 Ultimate Edition is available only through pre-order or on September 28.

The two FIFA 13 pre-order incentives are game-changing experiences that offer EA SPORTS Football Club benefits, or an exclusive adidas All-Star Team featuring Barcelona and Argentina superstar Lionel Messi, to fans who pre-order FIFA 13 or FIFA 13 Ultimate Edition on PS3, Xbox 360, and PC. The pre-order incentives are:

• EA SPORTS Football Club Pre-order: Reserve FIFA 13 from Amazon and receive 10,000 EA SPORTS Football Club Credits to redeem against in-game items such as special celebrations, Virtual Pro attribute boosts, extra matches in Head-to-Head Seasons mode, and more from the new EA SPORTS Football Club Catalogue to kick-start the season. EA SPORTS Football Club is the heartbeat of FIFA 13—play to earn XP & Credits, build your level and unlock new items in the catalogue. EA SPORTS Football Club delivers a live service all season connecting players to the real-world sport with fresh, new content based on real-world football events. Support your favourite club, and connect and compete with friends.
• adidas All-Star Team Pre-order: Reserve FIFA 13 from GAME and receive the exclusive adidas All-Star Team comprised of 23 of the world’s top players, such as Lionel Messi, Nani, Karim Benzema and many others. The exclusive squad will feature special adidas kits that can be used in Online Pro Clubs.

FIFA 13 captures all the drama and unpredictability of real-world football. The game creates a true battle for possession across the entire pitch, delivers freedom and creativity in attack, and connects fans to the heartbeat of the sport—and to each other—through EA SPORTS Football Club. FIFA 13 features five breakthrough gameplay innovations which revolutionize artificial intelligence, dribbling, ball control and physical play, as well as engaging online features and live services.  This year marks the largest and deepest game in FIFA history and elevates the role of the franchise as Football's Social Network, where fans connect, compete and share with millions of others around the world.