Slated to debut in San Antonio, Texas in early 2015, the southern addition marks the fourth PAX show and third to occur in the U.S., continuing the tradition of proving the most authentic celebration of game culture in the world.

PAX South expands an event calendar that includes shows in Seattle, Boston, and Melbourne, Australia.

The new show will build on the foundation of the PAX format giving fans a healthy mix of the latest and greatest in video games, tabletop games, game inspired music, competitive gameplay, and insight from leaders in the world of gaming. The annual events give gamers a PAX show for every season throughout the year. 

"The love of gaming in all its many forms, whether that be on a TV, a computer, a phone, or even a tabletop, is hitting an all-time high. PAX gives gaming fans one place to get a glimpse of emerging trends and does it in a truly fun and interactive way," said Lance Fensterman, Global Vice President of ReedPOP.

Robert Khoo, Penny Arcade President, added, "Since its launch in 2004, PAX events have doubled in size almost every year, and our Seattle and Boston events represent the two largest gaming festivals in North America. We've been hearing for years that those in the south had a tough time making it to the northern corners of the country; PAX South has always been a matter of 'when' rather than 'if.'"

The addition of PAX South continues ReedPOP's recent expansion in the live events space as the company further solidifies its place as the world's number one provider of pop-culture events. Since the beginning of 2014 the company has announced the creation of a new consumer book event, BookCon, a targeted comic book convention in New York City, Special Edition: NYC, and the oversight of the largest comic convention in Australia, Oz Comic-Con.