With Skylanders Trap Team, Portal Masters seek out and defeat the most wanted villains in all of Skylands, pulling them out of the game and into living rooms by capturing them in magical Traps. Players can then send villains back into the game where they play as them to fight for good. The game will include the Traptanium PortalTM, a new ring of magical energy that enables kids to not only bring their Skylanders to life, but also magically capture villains using the new Traps. Once they've defeated the villains, kids will be able to place a Trap into the new portal to capture them. They will also be able to hear the villains inside the Traps, an innovation that truly brings life to toys.

This exciting new play pattern also gives players the option to switch between playing as a Skylander hero or a villain at any time, creating fun and unique "tag team" gameplay. In addition, fans can even take their Traps and their Skylanders characters to their friends' houses for fun, co-operative adventures across all console game systems.

Starting Thursday, July 24, fans descending upon San Diego Comic-Con will be among the first in the world to get a look into the Skylanders universe, including new toys, and hands-on Skylanders Trap Team gameplay, with more news to come.  Attendees will be the first consumers to check out the new Skylanders Trap Team Dark Edition Starter Pack toys and will be able to pre-order the Starter Pack at the Skylanders booth (#303).  North American fans who can't wait for the convention to start can pre-order the Skylanders Trap Team Dark Edition Starter Pack beginning today at major retailers while supplies last.

The Skylanders Trap Team Dark Edition is a true collector's starter pack that includes the special Ultimate Kaos Trap, which allows Portal Masters to trap and play as Kaos when the game launches in North America on October 5.  The Skylanders Trap Team Dark Edition Starter Pack features the Ultimate Kaos Trap, a special, larger-sized Trap to capture Skylands' #1 villain. The Skylanders Trap Team Dark Edition will also feature two Traps; exclusive black and silver variant designs of new characters Snap Shot, Wildfire and Food Fight; a two-sided ultimate collector poster; sticker sheets and trading cards. The Skylanders Trap Team Dark Edition Starter Pack will be available on Xbox 360™ games and entertainment system from Microsoft; Xbox One, the all-in-one games and entertainment system from Microsoft; PlayStation® 3 computer entertainment system; PlayStation® 4 and Nintendo's Wii™ and Wii U™ systems for a suggested retail price of $99.

"In just 33 months, the Skylanders franchise has grown into a pop-culture phenomenon," said Josh Taub, senior vice president of product management at Activision Publishing, Inc. "What better way to honor our fans, many of whom attend San Diego Comic-Con, than to give them new ways to experience the game firsthand? With the Skylanders Trap Team Dark Edition, #0 issue of the official Skylanders comic and additional surprises to come, we have more to offer fans than ever before."

In Skylanders Trap Team, Kaos continues his ongoing quest to rule over Skylands.  He has discovered the location of the legendary Cloudcracker Prison -- a fortress built entirely out of the magical substance TraptaniumTM and home to Skylands' most nefarious baddies.  In an attempt to build his own army of foes, Kaos blows up the prison, releasing the most wanted villains and blasting shards of Traptanium to Earth in the form of Traps.  Now it's up to Portal Masters to recapture all of the escaped villains using powerful Traptanium Traps and defeat Kaos before it's too late! The new adventure delivers a diverse and dynamic story-driven gameplay experience, filled with adventure, combat, puzzles, mini-games, activities, platforming and drop-in/drop-out co-op play -- all set within new compelling environments.

Skylanders Trap Team introduces Skylanders heroes known as Trap Masters, brand new Core Skylanders characters and reposed fan-favorite Skylanders characters. The game also features a variety of elementally aligned Traps with unique and interesting designs. With every addition to their Trap Team collection, Portal Masters unlock exciting gameplay possibilities within each level.

San Diego Comic-Con attendees can check out Skylanders at the following activations:

• Skylanders Panel (Room 7AB): "Skylanders: The Creative Process of Bringing Toys to Life" panel on Thursday, July 24th from 6-7 p.m., moderated by Geoff Keighley, will offer insights into one of the world's most beloved Toys-to-Life video game franchises, as well as a major announcement about new Skylanders characters. Speakers include: comic book writer Ron Marz (Green Lantern, DC vs. Marvel), famed voice of Kaos Richard Horvitz (Billy and Mandy, Invader Zim), and Toys for Bob's Director of Toy and Character Development, I-Wei Huang. New updatesto the Skylanders franchise will be revealed, and fans will leave with Skylanders giveaways, while supplies last.
• Skylanders Costume Contest (Room 7AB): Activision will award more than $5,000 in cash prizes and rare toys to the best Skylanders costumes at the panel on Thursday.
• Skylanders Show Floor (Booth #303): Fans can check out new Skylanders Trap Team toys, pose with Skylanders' #1 villain Kaos and costume characters,and receive giveaways while supplies last.
• Skylanders Comic Book, IDW Publishing (Booth #2643): Leading comic book publisher IDW will debut the first-ever Skylanders comic-book series. Issue #0 - debuting at Comic-Con - will feature an introductory 16-page story that serves as a prequel to this year's Skylanders Trap Team.  Limited copies of a variant cover of the comic book will be available for purchase exclusively for attendees.
• First Public Hands-on Opportunities (Various Locations): Fans can be the first consumers in the world to play the upcoming Skylanders Trap Team at several locations and receive special giveaways while supplies last: Skylanders Trap Team First-to-Play Tour kicking off in the Interactive Zone at Petco Park's Lexus Premier Lot (no SDCC badge required); the Nintendo Gaming Lounge in the San Diego Ballroom, Marriott Marquis & Marina (no SDCC badge required); and the Xbox Lounge in the Manchester Grand Hyatt at 1 Market Place (SDCC badge required). While at the Xbox Lounge, fans can win a collectible Skylanders-themed Xbox One.
• Rubie's Costumes (Booth #3649): Skylanders fans can get a sneak peek at the new Skylanders Halloween costumes available this fall at Rubie's booth.
• Mad Libs Pop-Up Shop (Booth #4612):Attendees can get their hands on the popular Skylanders Universe Mad Libs, featuring more than 20 original stories, available for purchase at the Mad Libs Pop-Up Shop.
• Special Kids Day Activities - Sunday, July 27 (Various Locations):   Kids who play the game at the Skylanders Trap Team First-to-Play Tour in the Interactive Zone will receive special giveaways, while supplies last.  Fans can also stop by the Penguin Publishing booth to pick up their limited edition Skylanders activity poster, while supplies last. Kids will also get a peek into the Skylanders comic book at IDW's Kids Comics Panel on Sunday at 10 a.m. (Room 4).