The mission of Green Man Loaded is to help developers navigate the challenging route to market and gain maximum revenue by supporting them with a modern publishing service designed to meet the demanding needs of today’s market.

"Since launching Green Man Gaming in 2010, many of my conversations with developers have been about overcoming the difficult route to market. I know how to sell games, and Green Man Loaded has been founded to share that expertise; meeting the demands and needs of developers" said Paul Sulyok, CEO at Green Man Gaming. "I'm extremely pleased to welcome Gary as EVP Green Man Loaded. His experience and success in spotting and nurturing new talent to bring to the market is unrivalled. I'm 100% confident that Gary will create and deliver what will become the best team in the business; helping to bring a huge range of quality titles to a global audience."

I'm thrilled to be leading this exciting new venture" said Gary Rowe, EVP Green Man Loaded. "We already have some impressive projects lined up, and can offer specialist services from an experienced team that are usually only associated with AAA publishers. We will of course be distributing via the GMG network, as well as publishing across all leading distribution channels.

"My first priority at Green Man Loaded has been to meet developers with high quality PC titles available for world-wide publishing and I'm looking forward to making our first announcements about this in the coming weeks" continued Rowe. "We are keen to find future projects that are looking to access finishing finance or simply need a hand navigating the route to market. As well as development support, we can also offer marketing, PR, and sales services, and will be looking to the Playfire community to offer closed BETA testing, QA and design feedback to help improve games before launch. Most importantly, at the end of the day, we always want developers to own their IP."

Green Man Loaded will offer:

• The promise that YOU - the developer - will always own your IP
• Finishing finance options to help you complete your game
• Access to closed BETA programmes to help improve your game
• An energetic, experienced and highly sophisticated sales, marketing & PR team to get your game to market
• Fortnightly royalties to ensure you are swiftly rewarded for success
• Routes to worldwide retail channels to get your game out to a global gaming audience