Revealed late last year, ArtCraft Entertainment's Play 2 Crush website has now been replaced with an official landing page for the game.. Players are invited to visit the official website to join the community, find information about the game, read and post to the development forums, and to sign up for future beta tests.

“Raph and I have been working together for about a year on the design architecture for Crowfall,” explained J. Todd Coleman, CEO and game director. “At the heart of this game, we have two core systems: dynamic territorial conquest and a player-driven economy.  Marrying these two concepts is the holy grail of MMO development, and Raph is arguably the best person in the world to help us solve this puzzle.” 

Prior to his role as a formal advisor and design consultant for ArtCraft Entertainment, Inc., Koster served as the lead designer for Ultima Online and Star Wars: Galaxies, was the founder of Metaplace (acquired as part of Disney / Playdom studio) and authored the book A Theory of Fun.  Koster is widely recognized as an industry leader in game design, and was honored by the Game Developer Conference Online as an “Online Game Legend” in the industry.

Gordon Walton, ArtCraft president and executive producer said, “Raph and Todd are two of the most amazing designers in the history of the MMO genre.  Seeing the two of them work together, for the first time, is unprecedented and absolutely fascinating.”

Koster adds, “There isn’t anything on the market like Crowfall, and it has been a long time since some of these design ideas were explored. There’s a very specific audience out there waiting for a game like this – the conflict, the real economy – that has been looking for new steps beyond the games of ten years ago.”