Fuelled by EA's own car culture community, Speedhunters, Need for Speed will deliver an experience that's grounded in authentic car culture by diving into the rich world of past, present and emergent trends of the urban car scene. This collaboration with Speedhunters in the research and development of the game means the level of detail and real-world authenticity will envelop gamers in an exciting world to discover and enjoy in a way that only Need for Speed can deliver.

Need for Speed challenges players to carve their path through Ventura Bay and master the Five Ways to Play - Speed, Style, Build, Crew, and Outlaw.  Inspired by five real world heroes of today’s car culture, earn their respect and build your reputation on your journey to become the ultimate icon.

Players are encouraged to get to grips with the richest customization ever seen in a Need for Speed game. Authentic visual customization with leading after-market brands, performance upgrades, and personalized handling allow players to create the perfect ride to suit their personality and driving style.

Starting today, EA Access members can play Need for Speed for up to 10 hours, only on Xbox One.

Members can test drive every mode in the game as they journey to become the ultimate icon. Members also get a 10% discount on the full game as well as all other EA digital purchases on Xbox One.