Be the playmaker in Madden NFL 16 with all-new controls that allow you to dominate in the battle for air supremacy. New QB mechanics including body-relative throws and touch passes provide unprecedented depth and control while under center. Combined with a new risk/reward catch and pass-defend system, get ready for the biggest WOW moments in franchise history.

New York Giants Pro Bowl wide receiver Odell Beckham Jr. is the new face of Madden NFL 16.

Over the past two weeks, fans have voted via Madden Ultimate Team, Madden NFL Mobile and ESPN.com culminating with Beckham being revealed as the victor during a special segment during the 6:00pm ET hour of SportsCenter. Beckham joins an exclusive fraternity of cover athletes comprised of some of the greatest NFL playmakers of all time.

Beckham is one of the NFL’s most explosive playmakers, highlighting an exceptional rookie season with an electrifying one-handed catch against the Dallas Cowboys in primetime. In his rookie season, Beckham broke out with over 1,300 yards and 12 touchdowns, despite playing in only 12 games.

“Odell Beckham Jr. is a true playmaker and a perfect fit for this year’s game,” said Randy Chase, Senior Director of Marketing for EA SPORTS. “He’s an unstoppable force out on the field, and the Madden NFL 16 cover is further vindication that the fans believe he’s a player to watch in the coming years.”

Key Features:

• Total Control Passing - Place the ball where only your receiver can get it with body-relative throws including high-point, low-point, and the ever popular touch pass. Become the ultimate dual-threat and terrorize defenses with new pressure avoidance and QB scramble controls.
• Receiver/Defender Controls - Dictate the outcome of each passing play while the ball is in the air for the first time ever in Madden. For receivers, go for the highlight reel with the aggressive' catch or move the chains with the possession' catch. On defense, disrupt the outcome of each play using the new play ball' and hit receiver' mechanics. Receivers and defenders deliver the most authentic exchanges to date with new press and zone-chuck interactions, contextual hand-fighting, and a variety of 2-man interactions at the catch point including pass interference penalties, tip balls, knock outs and simultaneous possession catches.
• Integrated Broadcast Graphics - Your playmaker highlight reel has arrived with new player spotlights, dynamic goals and achievements, and innovative on-the-field cameras bringing you closer to the game than ever before. Making plays has never been this much fun and rewarding!
• Connected Franchise - Whether playing solo or online with friends, your quest to build an NFL dynasty begins with Connected Franchise. Interact and build your team with more control with Game Prep. Want to develop your backup QB? Between matchups, spend extra time on him each week to earn training points without having to force him into the real games before he is ready. Build your teams' confidence through performance and front office transactions. Balance keeping player's confidence up, to increase abilities and build player XP.
• Madden Ultimate Team - Build your ultimate team with your favorite NFL players from the past and present while dominating the opposition in head-to-head seasons, solo challenges, and more. Earn coins to buy packs through the online store, where you can trade and auction off items on the road to building the Ultimate Team. Engage with the NFL year round thanks to live content and service updates in the fastest growing mode in Madden.
• Skills Trainer - With 60+ tutorials and drills, Skills Trainer focuses on teaching the strategy behind different passing and run concepts, as well as how to play Madden for new users to the series. Fan favorite Gauntlet mode returns with all-new Boss Battles, Extra Life challenges, and opportunities to jump or fall levels in a single play.

Madden NFL 16 is now available for pre-order at all major retailers, and fans who place their orders now will receive $15 in Ultimate Team content including 10 Pro Packs and a Playmaker Pack for use in Madden Ultimate Team. The Playmaker Pack grants fans with an Elite player who they can use to give their Ultimate Team an extra boost right out of the gate and start making the huge plays right away. Those looking for even more content can upgrade to the Deluxe Edition, which ups the ante with 36 Pro Packs and a Playmaker Pack, all for $69.99.