Kaos has discovered the ancient power of Mind Magic and is using it to create an unstoppable army of Doomlanders! Eon is calling upon all Portal Masters and Skylands’ greatest mystic warriors, the Senseis, to stop Kaos and his minions. Now, you must use the power of your imagination to create your own Skylanders to battle in the ultimate adventure alongside the almighty Senseis to save Skylands.

Since the launch of Skylanders, kids around the world have sent Toys For Bob, the pioneers of the toys-to-life category, hand-drawn Skylanders with one special request - please bring my Skylander to life. Skylanders Imaginators gives kids the power to create Skylanders and bring them to life for the first timein an all-new adventure with a compelling storyline, puzzles, battles, and a new lineup of heroes and villains.

"Since we launched the very first Skylanders game, we have received countless letters and drawings from kids all over the world sharing their vision for their own Skylanders. No matter how in touch with our 'inner kids' we might think we are as adults, nothing comes close to the endless creativity that springs from the mind of an inspired kid," said Eric Hirshberg, CEO of Activision Publishing, Inc. "We've turned this year's game into the ultimate blank canvas for kids' imaginations so they can create and play their own Skylanders."

Skylanders Imaginators gives players immense possibilities -- including appearance, powers, abilities, names, catchphrases, musical themes and much more -- to create the wildest Skylanders imaginable. The amazing depth of the creation system could allow for more than a googol distinctive characters.

With the evil Kaos on a new quest to take over Skylands, it's up to Portal Masters everywhere to create their own Skylanders - known as Imaginators - using the new elementally-aligned toy type called the Creation Crystal. Creation Crystals allow players to transport their Imaginators to consoles at anytime, anywhere!

Skylanders Imaginators introduces Skylanders Senseis, all-new heroes who represent 10 powerful Battle Classes such as Knight, Sorcerer, Bowslinger, Brawler and more. Skylanders Senseis help train created Imaginators by offering a range of benefits including unlocking super-cool Imaginator weapons, providing access to special areas in the game, as well as bestowing Secret Techniques across the Battle Classes. Senseis also have their own unique benefits including the extraordinary ability to unleash Sky-Chi - the ultimate Battle Class super move. There are a total of 31 Senseis, which include some fan-favorite villains who have been reformed and now fight for good!

"Skylanders consistently delivers on innovative gameplay experiences. With customization a dominant trend in the consumer market, the fact that Skylanders Imaginators will allow kids to bring their own creations to life is a game changer and one our customers will enjoy," said Richard Barry, Global Chief Merchandising Officer, Toys"R"Us, Inc. "We are proud to continue to serve as a marquee Skylanders destination, and look forward to fans' excitement when the new Skylanders Imaginators game arrives this holiday season."

Skylanders Imaginators supports the 300+ character toys from all previous Skylanders games -- including Skylanders SuperChargers, Skylanders Trap Team, Skylanders SWAP ForceTM, Skylanders Giants and Skylanders Spyro’s Adventure -- that kids can enjoy in the real-world and in the virtual game world. As players add new Skylanders to their collection, they expand their in-game experiences.

To celebrate imaginations coming to life, Activision is kicking off the "Skylanders Art-to-Life Contest." Starting today, Portal Masters are invited to submit drawings of their own created Skylanders for a chance to have their characters represented in the Skylanders Imaginators game at launch! To participate, fans simply draw their imagined Skylander and submit it via Instagram or Twitter with the dedicated hashtag #SkylandersArtContest, or to us directly. The judging panel will include Toys For Bob who will determine a grand prize winner. For more information, including rules, visit: here.

Key Features:

• Create your own Skylander– For the first time, fans can bring their imaginations to life and create their own Skylanders called Skylanders Imaginators. With endless creation options of powers, abilities, catchphrases, appearance and much more, kids can build their very own creations from their imaginations, or use the randomize feature to allow the game to choose parts for them.
• Creation Crystal – Skylanders Imaginators introduces a new toy type -- a Creation Crystal. This vessel allows players to create and transport their unique Skylanders to consoles at anytime, anywhere! Creation Crystals are elementally aligned. Portal Masters can create one character per Creation Crystal.
• Meet the Senseis – The Skylanders franchise continues to offer engaging characters that kids love to discover as they play the game. Skylanders Imaginators introduces to fans new guest stars to Skylanders called Senseis. Skylanders Senseis include 20 new charactersand 11 former villains.  Each Sensei is a master of one of 10 powerful Battle Classes (e.g., Knight, Sorcerer, Brawler and more). Being the master of these Battle Classes, only Senseis have the ability to unleash Sky-Chi – the ultimate Battle Class super move. Skylanders Senseis have a master-to-apprentice relationship with newly created Imaginator Skylanders. This is supported in-game through the Sensei unlocking of unique Imaginator weapons, the increase of Imaginator level caps, providing access to special areas in the game, as well as the unlocking of new Secret Techniques for Imaginators of the same class.
• New Storyline and Gameplay – Skylanders Imaginators features an all-new adventure-filled, comedic and charming story with fun new characters, as well as returning franchise favorites. The game delivers a diverse and dynamic story-driven gameplay experience, focused on the magic of sparking imagination, inspiration and excitement of kids as they create their own superheroes – all set within a variety of compelling new environments. Additionally, Skylanders Imaginators will support local co-op multiplayer. Players can place two Creation Crystals or two toys or a combination of the Crystals and toys on the Portal of Power to maximize the fun!
• Returning Core Characters – Skylanders Imaginators alsowill feature fan-favorite characters who make an appearance in both the storyline of the game.

Skylanders Imaginators Starter Pack (includes two Senseis, one Creation Crystal, Portal of Power and the game) will be available for $74.99, while individual Sensei toys will be priced at $14.99, individual Creation Crystals at $9.99 , and the Dark Edition Starter Pack will retail for $99.99.