PlayStation VR enables developers to create experiences that deliver a sense of presence - where players feel as though they are physically inside the virtual world of a game. Presence is like a window into another world that heightens the emotions gamers experience as they play. Morpheus features a visor style head-mounted display and works seamlessly with PlayStation Camera to deliver a unique VR experience right before the player's eyes. Inertial sensors built into the head mount unit and PlayStation Camera accurately track head orientation and movement so as the player's head rotates, the image of the virtual world rotates naturally and intuitively in real-time. Furthermore, in supporting games, the player can use a PlayStation Move (PS Move) Motion Controller as an object, such as a sword. Morpheus will reproduce the player's hands and sword within the game so the player feels like they are physically fighting off enemies with their sword in the virtual world.

PlayStation VR adopts 3D audio technology uniquely developed by SCE. In addition to sounds coming from front, behind, left and right, Morpheus re-creates stereoscopic sounds heard from below and above the players, such as footsteps climbing up stairs below them, or engine noises of helicopters flying overhead. Sounds that players hear change in real-time depending on their head orientation, creating a highly realistic audio environment within an immersive 360-degree virtual world.

Along with PlayStation Camera, Wireless Controller for PS4, and PS Move, PlayStation VR will deliver immersive breakthrough entertainment experiences to gamers through the PS4 system, leveraging SCE's expertise across key areas for VR – including display/optics, audio, tracking, control, ease of use, and content.

Beginning September 15, each Taco Bell Big Box will include a unique code for consumers to text in for a chance to be one of the first to win a PlayStationVR headset. The Taco Bell Big Box includes the new Cheddar Habanero Quesarito, a Doritos Locos Taco, a Crunchy Taco and a medium fountain drink. Boxes will be available during the promotion from Sept. 15 to Oct. 19 at participating Taco Bell locations while supplies last.

What better way to kick off the virtual reality promotion of the season than with a real life Taco Bell pop-up in New York City, the Taco Bell VR Arcade? The pop-up, located at 79 Greene Street in New York’s SoHo neighborhood, will run from Thursday, Sept. 15 to Friday, Sept. 16. From 11 a.m. to 5 p.m. Taco Bell and VR fans can demo PlayStationVR, several launch games and, of course, enjoy delicious Taco Bell food.

“Taco Bell is a brand that lives at the intersection of food and culture, and that is why we’re particularly excited to be giving people the chance to be among the first to access the hottest tech this season with PlayStation®VR -- along with our limited edition spicy Quesarito $5 box. It's two exclusives brought together,” said Marisa Thalberg, chief marketing officer at Taco Bell. “For those in the New York City area, we invite you to visit our Taco Bell VR Arcade to get a taste of the experience.”

“We’re thrilled with the early response to PlayStation VR and can’t wait for more people to experience the future of gaming,” said Eric Lempel, senior vice president, marketing at Sony Interactive Entertainment America. “After the success of our past Taco Bell giveaways, we’re excited to partner with them to reward fans with an opportunity to win PlayStation VR before it’s available in stores on October 13.”

Some winners will begin receiving their prize bundles on October 11, 2016, two days before PlayStation®VR is available in stores. Prize bundles will include a PlayStation®VR headset, a PlayStation Camera, two PlayStation Move motion controllers and a $40 PlayStation®Store credit that can be used towards a game of the winner’s choice.

No purchase necessary to enter or win. Void where prohibited. Promotion begins at 12:01 AM (ET) on Sept. 15, 2016, and ends at 11:59:59 PM (ET) on Oct. 19, 2016. Open to legal residents of the 50 United States and D.C. (excluding Hawaii) who are at least 18 years of age. See Official Rules for details on how to enter, free method of entry, prize details, restrictions and terms and conditions of participation. Message and data rates may apply for each text message sent and received. Check wireless plans for details.