The game offers a unique experience through character progression, extensive gear customization, and narrative branching - a first in the basketball videogame genre. In NBA Live 18, THE ONE gives fans the freedom to play how they want, where they want, and with whom they want in the quest for basketball stardom. Players can develop their own unique playstyle from 11 signature abilities and 70 different, upgradable traits, and their own personality with unique customization features including the hottest outfits and sneakers.

There are many pathways to rise up through the basketball ranks by playing in The League and The Streets. For an authentic NBA career experience, The League offers fans the ability to progress from rookie to veteran with their favorite NBA team while playing real NBA action including the NBA All-Star, NBA Playoffs and NBA Finals games. Just like in the NBA, players can earn MVP, All-NBA and Sixth Man of the Year awards, among others.

Today marks the start of the first ever Livestrike in NBA Live 18.

Now, you may be thinking “I’ve never heard of a Livestrike before,” and that’s valid because they are brand new!

Livestrikes are limited-time events that drop new content like Live Event challenges and premium in-game apparel, shoes, traits and more. This week we’re teaming up with Undefeated to introduce some of their iconic fashion into a video game for the very first time, including the ultra-rare Undefeated Jordan IVs.

Undefeated is just the start, and throughout the rest of the month we’ll also be featuring the iconic BAPE, as well as the up-and-coming Pink Dolphin. Each brand is getting their signature apparel into the game, as well as unique themed courts for Live Events.

The best thing about a Livestrike is that all the content is free, you’ve just got to earn it by showing your skills out on the court. As you win Livestrike events you’ll unlock new gear, but you have to act fast because once the Livestrike is over the rewards are no longer available. Don’t sweat it too much though, there’s a good chance you’ll be seeing even more awesome stuff coming in future Livestrikes…

Have fun winning some events and showing off your sweet new threads to all your friends.

In The Streets, fans can push their career further on legendary Pro-Am courts where competitive challenges and matchups await, including LIVE Events – new, regularly updated challenges that are in-real time to battle opponents in competitive or co-operative games for unique rewards – to build a career in the streets through challenging tournaments and throwback challenges. Games can be played on iconic courts such as Rucker Park in New York City and in leagues such as The Drew in Los Angeles.

In addition to playing in The Streets and The League, players will be able to play in the WNBA, another first for the basketball genre. The WNBA’s full roster of teams and players will be available in WNBA Play Now, with the teams and player skills specifically balanced to reflect the unique playstyle of the league and its players.

NBA Live 18 is now in stores and for digital download worldwide for Xbox One and PS4.