Stefan Marcinek, founder of Assemble Entertainment and Managing Director  stated: "We welcome the talented and award-winning developers of Gentlymad in the Assemble family and look forward to the more intensive cooperation in the future! With Gentlymad as our first development studio, we not only consolidate our independence, but also create the best possible basis for high-quality proprietary developments."

"Game development is like living in a washing machine: It’s one wild ride and in the end the pants are wet. Thanks to the future cooperation with Assemble Entertainment, we now even own some pants!" commented the Gentlymad co-founders Guntrum, Reichardt and Wirth.

The studio based in Wiesbaden (Germany) is currently working on Assemble’s upcoming business simulator "Pizza Connection 3" which will be released in Spring 2018 for PC, Mac and Linux (SteamOS).

Co-shareholders are the Gentlymad founders Daniel Thene, Matthias Guntrum, Wolfgang Reichardt and Stephan Wirth.