Be like no one.

These four simple words likely generate several reactions, but for WWE Superstar Seth Rollins, they are a master class in describing his unmatched work ethic, disruptive mindset and definitive WWE career.

Since joining WWE in 2010, Rollins has done things on his own terms. Like many claim but never accomplish, he was destined to be different, blaze his own trail and take no prisoners along the way, even if it meant disrespecting history. The first move on Rollins’ chess board: become the inaugural NXT Champion in 2012 and put everyone on high alert. The second move: make his WWE main roster debut at Survivor Series later that year, align with WWE Superstars Roman Reigns and Dean Ambrose to form The Shield and rally against authority. As the pieces continued moving, the accolades followed: two-time WWE Champion, United States Champion, WWE Tag Team Champion and “Mr. Money in the Bank,” to name a few. And now, “The Kingslayer” stands tall after a definitive checkmate: defeating Triple H on WWE’s grandest stage at WrestleMania 33.

For every calculated action and result, there is no question Rollins will prevail by any means necessary, and in doing so, embody everything it means to be like no one.

In celebration of his in-ring accomplishments and bold individuality, 2K  announced Seth Rollins as the cover Superstar for WWE 2K18. In addition, Rollins will personify WWE 2K18’s worldwide marketing campaign – BE LIKE NO ONE – which invites players to explore Rollins’ identity, as well as those of several other WWE Superstars, while learning more about the game.

WWE 2K18 will release on Nintendo Switch this fall, marking the first time in five years that a WWE game has been on a Nintendo platform. The Nintendo Switch version features docked play on television and offers the first portable edition of a WWE game in six years.

Like the other available versions of WWE 2K18, it includes a whole host of new features.

Get ready for eight man matches, a new grapple carry system, new weight detection, thousands of new animations and a massive backstage area. A brand-new rendering engine also gives WWE 2K18 a visual overhaul and will bring the drama of WWE to life like never before.

A new MyCareer experience puts you on the path to greatness as you journey along on the road to WrestleMania.  Explore WWE like never before through free-roaming backstage, conversing with WWE Superstars, forming alliances, making enemies, seeking out quests, and strategizing for upcoming matches.

Can your MyPlayer make it to the WWE Hall of Fame?  Introducing the all-new Road to Glory. Compete with opponents online to improve your MyPlayer by earning unlockables, boosts and upgrades all while securing your entry into special events that are held alongside real-life WWE special events, such as pay-per-views.

Customize WWE like never before with an even deeper set of customization tools and the new Custom Match option. The robust Creation Suite also offers even more detailed features for Create-a-Superstar, Create-a-Video and Create-an-Arena.

Dominate the ring with tons of your favorite WWE, NXT and legendary Superstars.WWE 2K18 offers the most complete roster of the biggest and brightest WWE and NXT Superstars and Legends to ever grace a WWE ring.

Players who purchase the WWE 2K18 Deluxe Edition, available in both physical and digital varieties at participating retailers, will receive Early Access to their game copies and in-game bonuses beginning four days early on Friday, October 13, 2017 for PS4 system and Xbox One. The WWE 2K18 Deluxe Edition includes the following items:

• Copy of WWE 2K18 video game with Deluxe Edition packaging;
• Access to Season Pass content (details announced this fall);
• Access to WWE 2K18 pre-order bonus digital content (details announced this summer);
• Additional WWE 2K18 Collector’s Edition digital content (details announced this summer).

Players who purchase the WWE 2K18 Collector’s Edition at participating retailers will also receive Early Access to their game copies and in-game bonuses beginning four days early on Friday, October 13, 2017 for PS4 system and Xbox One. Details of the WWE 2K18 Collector’s Edition, as well as the ability to pre-order this version of the game, will be available later this summer.

WWE 2K18 is scheduled for worldwide release on October 17, 2017 for the PS4 system and Xbox One, with a Nintendo Switch version to follow this Fall.