Be like no one.

These four simple words likely generate several reactions, but for WWE Superstar Seth Rollins, they are a master class in describing his unmatched work ethic, disruptive mindset and definitive WWE career.

Since joining WWE in 2010, Rollins has done things on his own terms. Like many claim but never accomplish, he was destined to be different, blaze his own trail and take no prisoners along the way, even if it meant disrespecting history. The first move on Rollins’ chess board: become the inaugural NXT Champion in 2012 and put everyone on high alert. The second move: make his WWE main roster debut at Survivor Series later that year, align with WWE Superstars Roman Reigns and Dean Ambrose to form The Shield and rally against authority. As the pieces continued moving, the accolades followed: two-time WWE Champion, United States Champion, WWE Tag Team Champion and “Mr. Money in the Bank,” to name a few. And now, “The Kingslayer” stands tall after a definitive checkmate: defeating Triple H on WWE’s grandest stage at WrestleMania 33.

For every calculated action and result, there is no question Rollins will prevail by any means necessary, and in doing so, embody everything it means to be like no one.

In celebration of his in-ring accomplishments and bold individuality, 2K  announced Seth Rollins as the cover Superstar for WWE 2K18. In addition, Rollins will personify WWE 2K18’s worldwide marketing campaign – BE LIKE NO ONE – which invites players to explore Rollins’ identity, as well as those of several other WWE Superstars, while learning more about the game.

Packed with an impressive collection of exclusive memorabilia and digital content, the offering will celebrate the 15-year career of WWE Superstar John Cena® while paying homage to his distinct position as WWE’s most frequently cheered – and frequently booed – personality.

Limited to 30,000 copies worldwide, the WWE 2K18 Cena (Nuff) Edition will be available exclusively for the PlayStation®4 computer entertainment system and Xbox One at participating retailers for a suggested retail price of $149.99.

The WWE 2K18 Cena (Nuff) Edition will include:

• Copy of WWE 2K18 Deluxe Edition video game, which includes the following items:
  • WWE 2K18 Season Pass digital content (details announced this fall);
  • Playable WWE Legends and John Cena Rivals: Batista and Rob Van Dam;
  • Playable John Cena Characters: ECW® One Night Stand (2006) and WrestleMania® 26 (2010);
  • Kurt Angle Pack: Access to WWE “American Hero” (2001) and ECW “Wrestling Machine” (2006) playable characters;
• Exclusive premium packaging, including a unique cover sleeve;
• Exclusive Mattel John Cena / Cena Nuff action figure featuring Cena and Cena (Nuff) T-shirt options;
• Fanatics Limited Edition Commemorative Plaque with a piece of the ring mat from his 16th WWE Championship at Royal Rumble® earlier this year, as well as a hand-signed photo from John Cena;
• WWE SuperCard limited edition in-game cards featuring John Cena, Batista and Rob Van Dam, as well as a Cena (Nuff) card back. 

“Whether you love him or love to hate him, there is no denying the hustle, dedication and impact of a guy like John Cena,” said Chris Snyder, Vice President of Marketing at 2K. “There will never be anyone else like him – a testament to his character and our Be Like No One campaign – and it makes him the perfect fit to honor with a fun, yet memorable collector’s edition that’s a must-have for any WWE fan.”

Players who purchase the WWE 2K18 Deluxe Edition, available in both physical and digital varieties at participating retailers, will receive Early Access to their game copies and in-game bonuses beginning four days early on Friday, October 13, 2017 for PS4 system and Xbox One. The WWE 2K18 Deluxe Edition includes the following items:

• Copy of WWE 2K18 video game with Deluxe Edition packaging;
• Access to Season Pass content (details announced this fall);
• Access to WWE 2K18 pre-order bonus digital content (details announced this summer);
• Additional WWE 2K18 Collector’s Edition digital content (details announced this summer).

Players who purchase the WWE 2K18 Collector’s Edition at participating retailers will also receive Early Access to their game copies and in-game bonuses beginning four days early on Friday, October 13, 2017 for PS4 system and Xbox One. Details of the WWE 2K18 Collector’s Edition, as well as the ability to pre-order this version of the game, will be available later this summer.

WWE 2K18 is scheduled for worldwide release on October 17, 2017 for the PS4 system and Xbox One, with a Nintendo Switch version to follow this Fall.