Your path is defined by the choices you make with the freedom to play how you want, with whom you want, and where the respect you earn in The Streets matters just as much as the rings you earn in The League.

The One is an all-new and dynamic career journey. Create your individual player identity and become a legend in The League and The Streets. Master your selected role and playstyle on the court along with unique signature abilities, traits, and gear. Level up your player as you drive to become and icon. Ever choice you make defines your rise to glory.

Customize the way you look from the hairstyles to the tattoos to the kicks, express yourself.

Master an ability only you can pull off and make your mark on the game.

Choose from dozens of game-changing traits to help strategize against components.

Create how you want to look, and how you want to play, with deep customization. From skills to style, it’s all about you.

Instantly play in real-time, uniquely crafted LIVE Events offering new challenges and rewards all year long within Solo, Co-op, and Multiplayer.

NBA Live 18 will feature Houston Rockets superstar James Harden as the cover athlete.  Harden has always been a wholly unique individual, staying true to himself and reaching stardom through his skill and authenticity.  Through intense dedication to the sport and his fiercely competitive nature, Harden embodies The One for Houston and its fans.

"When I heard about working with EA SPORTS and being the cover athlete of NBA Live 18 I was pretty excited for the opportunity,” said Harden. “NBA Live 18 is all about creating your own identity and making your mark on the league, and I can definitely relate to that. If anybody knows about creativity it's me."

Harden started his career as the first player ever drafted by the Oklahoma City Thunder.  Since joining Houston in 2012, Harden has been a powerhouse in the league, finishing his first season with an average of 25.9 points and 5.8 assists per game, and growing into a perennial all-star and one of the league’s most-dominant players.

The NBA Live 18 free demo will launch tomorrow (August 11th) for all players with Xbox Live Gold (XOne) and PlayStation Plus (PS4) accounts.

All progress and unlocked content coming out of the experience will carry over into the full game when it launches on September 15th. In addition, players who pre-order NBA Live 18 will get 33% off the retail price ($59.99) at participating retailers.

In the NBA Live 18 free demo, players will experience The Rise, the prologue section of The One – an all-new way to pursue your legacy, centered on the player and defined by your choices.  Progress made in The One during the free demo can be carried over into the full game, so players jumping in early can continue their experience when the full game launches.  Players in the free demo will also be treated to specially-timed Live Events – limited-time activities with special rules, rewards and characters, only available in The One.

Rewards earned in weekly Live Events will also carry over into the full game, giving players reason to regularly come back and check out the new events in order to earn new rewards. The free demo rounds out with a Play Now experience between the NBA Finals rivals Cleveland Cavaliers and Golden State Warriors. The NBA Live 18 demo is available to all players with Xbox Live Gold and PlayStation Plus.