Be like no one.

These four simple words likely generate several reactions, but for WWE Superstar Seth Rollins, they are a master class in describing his unmatched work ethic, disruptive mindset and definitive WWE career.

Since joining WWE in 2010, Rollins has done things on his own terms. Like many claim but never accomplish, he was destined to be different, blaze his own trail and take no prisoners along the way, even if it meant disrespecting history. The first move on Rollins’ chess board: become the inaugural NXT Champion in 2012 and put everyone on high alert. The second move: make his WWE main roster debut at Survivor Series later that year, align with WWE Superstars Roman Reigns and Dean Ambrose to form The Shield and rally against authority. As the pieces continued moving, the accolades followed: two-time WWE Champion, United States Champion, WWE Tag Team Champion and “Mr. Money in the Bank,” to name a few. And now, “The Kingslayer” stands tall after a definitive checkmate: defeating Triple H on WWE’s grandest stage at WrestleMania 33.

For every calculated action and result, there is no question Rollins will prevail by any means necessary, and in doing so, embody everything it means to be like no one.

In celebration of his in-ring accomplishments and bold individuality, 2K  announced Seth Rollins as the cover Superstar for WWE 2K18. In addition, Rollins will personify WWE 2K18’s worldwide marketing campaign – BE LIKE NO ONE – which invites players to explore Rollins’ identity, as well as those of several other WWE Superstars, while learning more about the game.

Executive produced and personally curated by legendary WWE Superstar and global icon Dwayne “The Rock” Johnson, the soundtrack will feature 11 unique songs that represent many of Johnson’s favorite artists and music genres, including hip-hop, classic rock, hard rock, blues, R&B and soul. In addition, Apple Music will serve as the premier streaming provider for the WWE 2K18 in-game soundtrack, which is available now for streaming.

“Music is one of my soul’s anchors. All genres. I’m excited to celebrate my WWE roots by partnering with the 2K and Apple Music teams and share some of my favorite hardcore training songs with fans all over the world,” said Johnson.

The WWE 2K18 in-game soundtrack, executive produced by Johnson, will include the following artists and songs:

• Blues Brothers – “Soul Man”;
• Boston – “Smokin’”;
• Bruno Mars – “Runaway Baby”;
• Disturbed – “Down With The Sickness”;
• Eazy-E – “Boyz-N-The-Hood”;
• George Thorogood & The Destroyers – “One Bourbon, One Scotch, One Beer”;
• Joe Walsh – “Rocky Mountain Way”;
• Kanye West – “Black Skinhead”;
• Kid Rock – “You Never Met a White Boy Quite Like Me”;
• ¡MAYDAY! (feat. Tech N9ne) – “Last One Standing”;
• Tech N9ne (feat. Krizz Kaliko, Serj Tankian) – “Straight Out The Gate”.

“Over the years we have collaborated with some of the world's most popular artists, including Florida Georgia Line, Metallica, The Weeknd and Diddy to name a few, but partnering with one of our own is always special," said Neil Lawi, Senior Vice President and General Manager, WWE Music Group. “Working with Dwayne is always a creative and inspirational experience, and we are thrilled to partner with him on this year’s WWE 2K18 soundtrack, and bring his diverse selection to our fans around the world.”

“For the past few years, we have presented music as an integral part of both WWE and WWE 2K culture by aligning with several big names in music and entertainment, from Sean Combs a.k.a. Puff Daddy for WWE 2K17 to our WWE Superstar John Cena and Wiz Khalifa collaboration for WWE 2K15,” said Chris Snyder, Vice President of Marketing at 2K. “The opportunity to work with an individual as accomplished, down-to-earth and respected as Dwayne – our inaugural WWE 2K cover Superstar for WWE 2K14 – significantly complements the gameplay content and overall experience we look to deliver every year.”

Players who purchase the WWE 2K18 Deluxe Edition, available in both physical and digital varieties at participating retailers, will receive Early Access to their game copies and in-game bonuses beginning four days early on Friday, October 13, 2017 for PS4 system and Xbox One. The WWE 2K18 Deluxe Edition includes the following items:

• Copy of WWE 2K18 video game with Deluxe Edition packaging;
• Access to Season Pass content (details announced this fall);
• Access to WWE 2K18 pre-order bonus digital content (details announced this summer);
• Additional WWE 2K18 Collector’s Edition digital content (details announced this summer).

Players who purchase the WWE 2K18 Collector’s Edition at participating retailers will also receive Early Access to their game copies and in-game bonuses beginning four days early on Friday, October 13, 2017 for PS4 system and Xbox One. Details of the WWE 2K18 Collector’s Edition, as well as the ability to pre-order this version of the game, will be available later this summer.

WWE 2K18 is scheduled for worldwide release on October 17, 2017 for the PS4 system and Xbox One, with a Nintendo Switch version to follow this Fall.