Your car is at the center of everything you do. Craft unique rides with deeper performance and visual customization than ever before. From intense missions to high stakes car battles to jaw dropping set piece moments, Need for Speed Payback delivers an edge-of-your-seat, action-driving fantasy.

It's blockbuster gameplay never before seen from the series, fueled by a gripping story of betrayal and revenge. With Need for Speed Payback, it's no longer just about being the first to cross the finish line or racing to prove to be the best, it's about building the perfect ride, getting behind the wheel and playing out an action driving fantasy.

Set in the underworld of Fortune Valley, players will drive as three distinct characters reunited by a quest for vengeance against The House, a nefarious cartel that rules the city's casinos, criminals and cops. They will take on a variety of challenges and events as Tyler, the Racer; Mac, the Showman; and Jess, the Wheelman to earn the respect of the underground. Featuring the deepest customization from the series, players can truly craft a personalized and unique ride, or spend hours finding and tuning an abandoned derelict into a supercar. They can then push their cars to the limit and raise the stakes by betting on their own performance, where they can either multiply their winnings or risk losing it all.

Electronic Arts and the BMW Group debuted the all-new BMW M5 in Need for Speed Payback. This marks the first time BMW has revealed a car through a videogame partnership, unveiling the new in-game BMW M5 at gamescom, Europe’s biggest trade fair for interactive games and entertainment. The new BMW M5 builds on the traditional concept of a luxurious four-door business sedan by appealing to drivers with a taste for high speed and adrenaline. Need for Speed Payback players will be among the first to experience the new M xDrive all-wheel drive as they tear through the city streets and diverse landscape of Fortune Valley this Fall.

“The new BMW M5 is a stunning car,” said Marcus Nilsson, Executive Producer at Ghost Games. “With immense power combined with gorgeous design, our players are going to love getting behind the wheel of the new M5. Whether it’s pulling off intense heist missions, or outrunning cops in epic pursuits or just cruising the open world, this car embodies performance, speed and desire, making it one of the pinnacle rides in Need for Speed Payback.”

The M5 takes the BMW M-series into new territory, with 441 kW/600 hp, peak torque of 750 Nm (553 lb-ft) and 10.5 l/100 km [26.9 mpg imp] fuel consumption combined/ 241 g/km CO2 emissions combined, which promise supreme propulsive power and formidable performance. The new M xDrive developed by BMW M GmbH is the most engaging all-wheel-drive system yet to grace the high-performance segment and will be on display across various terrains in Need for Speed Payback.

“The M is not only synonymous for the world’s most powerful letter, but has also become a synonym worldwide for the prototype of the Ultimate Driving Machine. Take a look at the new BMW M5: its power output, torque and acceleration, the M specific all-wheel drive system M xDrive and its stunning design make our all-new toy the perfect feature for Need for Speed,” said Frank van Meel, President BMW M Division. “While the M5 won’t be officially released until next spring, Need for Speed players can drive it first and exclusively in Need for Speed Payback. We at BMW M are really proud of this collaboration.”

“Young, enthusiastic and 100% devoted to their passion: This is not only true for BMW M fans but also for millions of gamers around the globe, who love Need for Speed. BMW is joy and excitement for cars, whether it is in real life or digital,” said Hildegard Wortmann, Senior Vice President Brand BMW. “With this cooperation BMW can reach out to a new audience that is truly digital. Millions of gamers now experience the thrilling new BMW M5, an absolute dream car, even before it actually hits the road. This is a perfect example of a fruitful cooperation in modern marketing with benefits for everyone and a new milestone after the BMW M2’s debut in 2015’s Need for Speed.”

For players that pre-order the game, they will receive the Need for Speed Payback Platinum Car Pack and get instant access to five uniquely customized and tuned iconic cars at launch, each with exclusive† Platinum Blue Tire Smoke. The Car Pack includes:

• Nissan 350Z 2008
• Chevrolet Camaro SS 1967
• Dodge Charger R/T 1969
• Ford F-150 Raptor 2016
• Volkswagen Golf GTI Clubsport 2016

For drivers who want to get the extra edge over the competition, the Need for Speed Payback Deluxe Edition gives players up to three days of early access to the full game, along with exclusive customization items such as the Deluxe Edition license plate and NOS color, in-game discounts, Rep bonuses, everything the Platinum Car Pack has to offer, and more.

Players can also get into the action before launch through EA Access and Origin Access, where members can play for up to 10 hours starting Thursday, November 2nd with the EA Access and Origin Access Play First Trial. EA Access and Origin Access members receive a 10% discount when they purchase a digital version of Need for Speed Payback. Need for Speed Payback Deluxe Edition owners will get their three-day early access starting Tuesday, November 7th. Need for Speed Payback will be available worldwide on November 10th for Xbox One, PS4, and Origin for PC.