UFC lightweight champion Conor McGregor, the only UFC athlete to hold UFC titles in two weight classes simultaneously, as the game’s official global cover athlete.

EA Sports UFC 3 introduces a new generation of fighting for fight fans powered by Real Player Motion (RPM) Tech, a revolutionary new gameplay animation technology that delivers the most fluid and responsive motion in EA Sports UFC history.

A new G.O.A.T. Career Mode now means that players’ choices outside UFC’s world-famous Octagon matter just as much as their performance inside it. This new mode allows you to strategically promote upcoming fights, create heated rivalries and more on the road to becoming the Greatest of All Time.

Real Player Motion (RPM) Tech is a revolutionary new EA Sports animation technology that sets a new bar for motion and responsiveness in the best-looking – and now the best-feeling – EA Sports UFC game ever. With over 5,000 new animations captured and rebuilt from the ground up, players can now move, strike, and create seamless combinations in-game with the world’s best mixed martial arts athletes. Every punch, kick, block, and counter has been recaptured and rebuilt on cutting-edge animation tech to look and feel life-like and responsive, delivering the most strategic, competitive fighting experience in franchise history.

Electronic Arts marked the anticipated return of former two-division UFC champion Conor McGregor at the upcoming UFC 229: KHABIB vs. MCGREGOR with the launch of EA Sports UFC 3 Notorious Edition.

The Notorious Edition is available for a limited time and features exclusive cover art, as well as bonus in-game content including 500 UFC Ultimate Team Points, five Notorious Ultimate Team Packs and the choice of one “Champion” fighter – McGregor, former two-time UFC welterweight and middleweight champion Georges St. Pierre, former UFC flyweight champion Demetrious Johnson, former UFC women’s strawweight champion Joanna Jędrzejczyk or former UFC middleweight champion Anderson Silva - all for $29.99 USD. Players looking for a reason to get into the game Bleacher Report calls a "can't miss" and UPROXX remarks is “truly outstanding” should act fast, as the Notorious Edition is only available through Monday, October 15.

In addition to the launch of the UFC 3 Notorious Edition, all current EA Sports UFC 3 owners will also get access to new fighters, including a Hall of Fame version of former UFC bantamweight champion Ronda Rousey, as well as UFC athletes Sean O’Malley and Israel Adesanya. This new content update is available today to all EA Sports UFC 3 owners to download for free. Fans can also check out the EA Sports UFC 3 website right now to see the collective community results of the in-game matchup between UFC lightweight champion Khabib Nurmagomedov and McGregor, including which fighter has won more times, the breakdown of TKOs, submissions and decisions, and more. The official EA Sports UFC 3 fight simulation of UFC 229 will be released on Friday, October 5.

EA Sports UFC 3 Notorious Edition is available now through Monday, October 15 for Xbox One and PlayStation®4 for $29.99.

EA Sports UFC 3 also introduces the new G.O.A.T. Career Mode where – for the first time – the choices made throughout your career impact your path to greatness. Outside of fights, players will make promotional choices to build hype, gain fans, earn more cash through big contracts and capture the world's attention. A new in-game social media system allows players to create heated rivalries with other UFC athletes, providing the freedom to take on any type of persona, between cool-headed contender or infamous trash-talker.

Building on the fan-favorite Knockout Mode introduced in EA Sports UFC 2, EA Sports UFC 3 delivers a new suite of multiplayer modes designed for fast, fun fights that are perfect for letting fists fly when playing against friends. Those looking for a quick social experience can jump into Stand & Bang mode, Submission Showdown mode, or opt to customize their match with unlimited stamina or extra strike damage in Fight Now Custom. The all-new Tournament Mode offers ultimate bragging rights as players attempt to take on as many opponents as possible in bracket-style elimination rounds with continuous damage and fatigue.

EA Sports UFC 3 is available worldwide for Xbox One and PS4.