UFC lightweight champion Conor McGregor, the only UFC athlete to hold UFC titles in two weight classes simultaneously, as the game’s official global cover athlete.

EA Sports UFC 3 introduces a new generation of fighting for fight fans powered by Real Player Motion (RPM) Tech, a revolutionary new gameplay animation technology that delivers the most fluid and responsive motion in EA Sports UFC history.

A new G.O.A.T. Career Mode now means that players’ choices outside UFC’s world-famous Octagon matter just as much as their performance inside it. This new mode allows you to strategically promote upcoming fights, create heated rivalries and more on the road to becoming the Greatest of All Time.

Real Player Motion (RPM) Tech is a revolutionary new EA Sports animation technology that sets a new bar for motion and responsiveness in the best-looking – and now the best-feeling – EA Sports UFC game ever. With over 5,000 new animations captured and rebuilt from the ground up, players can now move, strike, and create seamless combinations in-game with the world’s best mixed martial arts athletes. Every punch, kick, block, and counter has been recaptured and rebuilt on cutting-edge animation tech to look and feel life-like and responsive, delivering the most strategic, competitive fighting experience in franchise history.

EA Sports UFC 3 Icon Edition, headlined by UFC flyweight champion Demetrious Johnson, whose record 11 successful title defenses are the most in UFC history is now available.

In addition to delivering standout features like the new G.O.A.T. Career mode and Real Player Motion Tech that revolutionizes character movement, the Icon Edition adds legendary and fan-requested fighters such as UFC Hall of Famer Tito Ortiz, former UFC welterweight champion Matt Serra, former PRIDE FC middleweight champion Wanderlei Silva, former PRIDE FC world open-weight grand prix champion Mirko Cro Cop and fan favorite Kimbo Slice. Current EA SPORTS UFC 3 owners will also receive all five of the new legendary athletes that were added and more key gameplay updates for free in today’s content release.

“This one is for all the hard-working gamers out there. Games are a big part of my life, so to be on a cover of an EA SPORTS game for the first time ever, that’s incredibly special,” said UFC Flyweight Champion Demetrious Johnson. “I worked hard to get here, and it’s a great feeling to be immortalized as an Icon.”

The Icon Edition also includes one permanent champion fighter and move in UFC Ultimate Team for players to choose from, including Demetrious Johnson, former UFC lightweight champion Conor McGregor, former UFC women’s strawweight champion Joanna Jedrzejczyk, former two-time UFC welterweight and former UFC middleweight champion Georges St-Pierre or former UFC middleweight champion Anderson Silva, as well as additional UFC Ultimate Team content.

EA Sports UFC 3 Icon Edition is available now through July 17 for Xbox One and PS4 for $39.99.

EA Sports UFC 3 also introduces the new G.O.A.T. Career Mode where – for the first time – the choices made throughout your career impact your path to greatness. Outside of fights, players will make promotional choices to build hype, gain fans, earn more cash through big contracts and capture the world's attention. A new in-game social media system allows players to create heated rivalries with other UFC athletes, providing the freedom to take on any type of persona, between cool-headed contender or infamous trash-talker.

Building on the fan-favorite Knockout Mode introduced in EA Sports UFC 2, EA Sports UFC 3 delivers a new suite of multiplayer modes designed for fast, fun fights that are perfect for letting fists fly when playing against friends. Those looking for a quick social experience can jump into Stand & Bang mode, Submission Showdown mode, or opt to customize their match with unlimited stamina or extra strike damage in Fight Now Custom. The all-new Tournament Mode offers ultimate bragging rights as players attempt to take on as many opponents as possible in bracket-style elimination rounds with continuous damage and fatigue.

EA Sports UFC 3 is available worldwide for Xbox One and PS4.