The action of Overwatch. takes place in a technologically advanced, highly stylized future earth. In a time of global crisis, an international task force of soldiers, scientists, adventurers, and oddities known as Overwatch had come together to restore peace to a war-torn world. After many years, the group’s influence waned, and it was eventually disbanded. Overwatch might be gone now . . . but the world still needs heroes.

With an emphasis on accessibility and pure fun, Overwatch. brings Blizzard’s signature easy-to-learn, hard-to-master gameplay to the FPS genre. Harnessing the power of their hero of choice, players will join forces in teams of six and battle each other across a range of futuristic global locations, from the hologram-lit streets of London to a bazaar in the shadows of a high-tech Egyptian pyramid. Every battlefield is iconic and built to highlight each character’s unique abilities, and fights can shift from streets to rooftops to open skies within the span of a breath.

While each hero represents a formidable force on their own, players can amplify their potential by assembling into a well-balanced team and creatively combining powers. No matter which hero or playstyle they prefer, players will be able to team up and accomplish the incredible in Overwatch.

As players compete in matches—win or lose—they’ll level up and earn Loot Boxes, each containing a combination of four items players can use to customize their heroes, including in-game credits and cosmetic goodies including skins, sprays, voice lines, and new animations. Among these items are legendary skins that dramatically alter heroes’ appearances, such as the post-apocalyptic Scavenger D.Va, or Lone Wolf Hanzo, which fills Overwatch’s expert bowman with the spirit of the wild.

The Overwatch League announced an exclusive deal with Kellogg Company, which will include co-marketing initiatives with Cheez-It® and Pringles® products. Kicking off during the playoffs in the US, Cheez-It Grooves and Pringles Wavy brands will also be the presenting sponsor of the halftime show and highlights segments during the 2019 Grand Finals. The 2019 deal will include a one-day sampling of Cheez-It and Pringles products, and a viewing of the Overwatch League 2019 Grand Finals on Sept. 29 across 1,000 Walmart stores.

In 2020, as part of the deal, Kellogg will release co-branded packaging for both Cheez-It Grooves and Pringles Wavy products featuring Overwatch League branding. This initiative will also include a US sweepstakes where consumers will have the chance to win tickets to the Overwatch League finals and other prizes related to the Overwatch League. Pringles products will extend globally, while Cheez-It will remain US-only.

“We know snack lovers of Cheez-It and Pringles are active in esports, especially the Overwatch League, so this is a great opportunity to connect two passion points together,” said Zion Doran, Senior Director of Kellogg Integrated Promotions.

“We are thrilled to announce this important partnership on behalf of the Overwatch League,” said Brandon Snow, Chief Revenue Officer at Activision Blizzard Esports. “Working with brands like Cheez-It and Pringles that we know our fans really enjoy allows us to create unique experiences that are exciting and genuine.”

“To have such a prestigious organization like Kellogg partner with us around two great brands like Cheez-It and Pringles is fantastic,” said Josh Cella, head of global partnerships for Activision Blizzard Esports. “As we launch this partnership in our postseason, we are excited about all of the great experiences we are going to create for fans in the coming years.”

The Overwatch League kicked off its 2019 season in February to a sold-out Blizzard Arena Los Angeles and 13 million global viewers in its opening week, a 30 percent increase in viewership year over year. The 2019 Grand Finals will take place Sunday, Sept. 29, at Wells Fargo Center in Philadelphia. For more information, visit the official website.