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Enad Global 7 Acquires Daybreak Game Company

by Rainier on Dec. 1, 2020 @ 9:42 a.m. PST

Enad Global 7 (EG7) confirmed that it has entered into an agreement to acquire 100% of the shares in MMORPG video game developer Daybreak Game Company.

EG7 is a family of companies within the gaming industry that develops, markets, publishes and distributes PC, console and mobile games to the global gaming market. Daybreak will further strengthen and broaden the EG7 portfolio of engaging games and IPs, in addition to bringing in several strong teams both on development, operations and strategy.

”We are thrilled to be welcoming Daybreak into the EG7 family today,” said Robin Flodin, CEO and Co-founder of EG7. “Daybreak is a company that I have the utmost admiration for, not only for their games but the teams behind those games and services. Together we have bold and exciting plans for the future and I look forward to making those dreams a reality for gamers all over the world.”

“On behalf of the Daybreak team and all of our players, we are elated to be joining the EG7 family. The combined companies are strategically positioned to expand Daybreak’s unique and iconic portfolio of live games and will help amplify our passion for making great games for our awesome communities,” said Jason Epstein, Executive Chairman of Daybreak. “I look forward to working closely with the team at EG7 to continue to deliver incredible experiences for our players around the world.”

“Daybreak Games has an incredible legacy, an impressive portfolio of game franchises and the most incredible community of players combined with EG7, we are better positioned to expand on those amazing IPs, grow its development teams and player communities and fund exciting future games," said Ji Ham, CEO of Daybreak.

The $300 million deal consists of a cash payment and newly issued shares in EG7.

Daybreak is a San Diego based leading MMORPG video game developer and publisher. Daybreak possesses globally recognized third party IPs combined with valuable original IPs. Third party IPs include DC, Lord of the Rings™ and Dungeons & Dragons®. Original IPs include EverQuest, H1Z1® and PlanetSide. The company has expertise in free-to-play and games as a service business models and has approximately 178 million total registered users.

Enad Global 7 employs 170+ game developers and develops its own original IP:s, as well as act as consultants to other publishers around the world through its game development divisions Toadman Studios, Big Blue Bubble and Antimatter Games. In addition, the group's marketing department Petrol has contributed to the release of 1,500+ titles, of which many are world famous brands such as Call of Duty, Destiny, Dark Souls and Rage. The group's publishing and distribution department Sold Out holds expertise in both physical and digital publishing and has previously worked with Team 17, Rebellion and Frontier Developments. The Group is headquartered in Stockholm with approximately 270 employees in 10 offices worldwide.

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