Archives by Day

About Rainier

PC gamer, WorthPlaying EIC, globe-trotting couch potato, patriot, '80s headbanger, movie watcher, music lover, foodie and man in black -- squirrel!


As an Amazon Associate, we earn commission from qualifying purchases.

Embracer Group Acquires Mobile Game Developer Jufeng Studio, Additional Mobile Titles

by Rainier on Oct. 14, 2021 @ 12:00 a.m. PDT

Embracer Group, through its wholly owned subsidiary DECA Games, has acquired Gaea's mobile studio Jufeng and six of its games, as well as two additional mobile titles from Hothead Games.

Through the acquisition of Jufeng, DECA Games gains access to a talent base in China, providing a foundation for further growth in the Asia Pacific Region.

DECA Games has also acquired two mobile titles, Hero Hunters and Killshot Bravo, from Hothead Games Inc. DECA Games’ internal studios in Europe will continue the live operations and development of these two titles.

“DECA has taken an important step in delivering on our asset care and M&A strategy. We’ve acquired eight long lasting and beloved titles and added a talented team that is experienced in the live operations and international mobile publishing. I am excited to continue growing our portfolio and exploring further opportunities in Asia where the talent and market for mobile games is outpacing the rest of the world.” says Ken Go, CEO of DECA Games

The Jufeng Studio, is a mobile studio founded 2015, based in Beijing, China and was previously owned by Gaea. Jufeng currently comprise of a team of 50 people. The acquisition of the Jufeng Studio gives access to an attractive talent base in China and creates a foundation for further growth in the Asia Pacific Region.

The Jufeng Studio will operate as an independent studio within DECA Games and will keep its existing management. Gaea’s co-founder and President, An An, will join as the Managing Director of DECA Games’ new China office, and lead M&A efforts within the Asia Pacific Region for DECA Games. The studio is located in Beijing’s central business district. The studio will initially focus on the live operations of the six existing IPs. Over time, additional IPs will be added to Jufeng’s portfolio, both through acquisitions and development in-house.

The six titles were originally developed and launched by other studios, later acquired and further developed by the Jufeng Studio. All are geared towards the global market, with more than 99% of revenues coming internationally from markets outside of the Asia Pacific Region. The titles are strategy and RPG games for mobiles and include Castle Age, Underworld Empire, Elves vs Dwarves, Dragons of Atlantis, Kingdoms of Camelot: Battle for the North, and Heroes of Camelot.

“Jufeng Studio is a great fit for DECA Games and its global user base and the longevity of its games. GAEA and DECA Games will seek more strategic collaboration opportunities in the future, especially in the Asia Pacific Region via M&A growth.” says An An, President of GAEA.

blog comments powered by Disqus