“One in five ads in the mobile ad sector promotes a video game. Ads for games have always been original, bold and creative - a real showcase for talent and they have tended to set the tone for ever-changing preferences of the audience. At MY.GAMES we believe there’s untapped talent out there waiting to be found - even amongst those who’ve never before had an outlet for their creativity before. Maybe our Creative Jam could be a first step for a budding filmmaker!” said Elena Grigoryan, Director of Marketing and Advertising at MY.GAMES.

The competition is open from July 14 to September 30, 2021 during wich applicants should submit a short video ad creative (10 and 30 seconds duration), which features Hustle Castle’s characters by using the online application form.

The team at My.Games will test the selected ad creatives on Facebook over one month. The winning videos will be determined based on the best Creo Success Score. The results will be published on the official website of the MY.GAMES Creative Jam in October, 2021, so each participant will be able to see their results.

The four videos with the highest Creo Success Score will be determined as winners of the My.Games Creative Jam.

A fifth winner will be selected by the Creative Jam’s jury panel - made up of key personnel from My.Games and Google.

All five winners will receive $6,500.

Full terms and conditions for the competition can be found here.